Tag Archives: Updates

Best & Most Performing Promos

Headliner’s New My Promotions Screen

Say “Hello” to the new My Promotions screen! Using your feedback, we’ve made easier to track the performance of your Headliner promotions. The goal is to help you identify what is working best so you can optimize your mix of message and targets for reaching new fans. Thanks again for all of your input via live chat, email, and on our social networks. We always keep your ideas and suggestions in mind, so keep them coming!

Summary Tab
Monitor the Reach, Recommendations and Engagements for your live promotions with a quick glance at this chart.  As before, clicking on a point of the chart will display additional analytics for that promotion.
Each row represents basic stats: time left for others to accept, percentage of the promotion that has been posted to profiles so far, how many recommendations, reach and engagement.  Click “Analytics” for additional information.

All Promotions Tab
Here you can sort all of your promotions by Best Performing, Most Recommended, Most Reached, Most Engaged and Most Recent. Depending on your goal, you can use this information to create more effective promotion messages!
How do you determine Best Performing?
We use an algorithm that accounts for three things: 1)  Your Acceptance Rate (impressions vs. acceptances); 2) Reach (total shares); and 3) Engagement Rate (clicks, likes, shares, etc.).
How do you rate Best Performing Promotions?
Each promotion is rated with 1-5 stars, 5 being the best.  The average performing promotion on Headliner is 3 stars. The rating system will help you understand how each promotion is doing, and how you compare with other Headliner users overall.

Promotion Details
Keep track of the criteria you selected when you set up your promotion, for example: targeted genres, additional artists, specific networks, dates selected, etc. Keep this information in mind, as they can help you determine how many Band Bucks you are potentially spending.
Where is the Artist Status Chart?
In the Promotion Status box, click on the blue View All link to see their status.
Where is the Withdrawing Link?
At the bottom of Promotion Details you will find a large red button. Click on that to stop the promotion.
That’s all for now! As always, if you have any questions or suggestions contact us.