Who is using social media, and how are they using it? The answers to that question are forever shifting, so it makes sense to stay on top emerging trends. A recent post at Buffer shares 10 stats that may help you rethink your social media strategy.
- The fastest growing demographic on Twitter is the 55–64 year age bracket.
- 189 million of Facebook’s users are ‘mobile only’
- Social Media has overtaken porn as the #1 activity on the web
Why you may want to reconsider your social media strategy:
- If you have a “one size fits all” approach to social media, you might be missing out on targeting a growing demographic by not marketing to them differently.
- If you’re not making your content mobile friendly, you are not maximizing your potential reach.
- If people spend the majority of their time online sharing, commenting, and replying to each other’s content on social media, you should be a part of that conversation.
How does Headliner fit into the mix?
- Headliner’s community is as varied as the content they generate. From musicians in their 20s to bloggers in their 30s and small businesses that cater to a wide age range, Headliner’s community is actively sharing thousands of pieces of content daily and providing members tools to custom target heir campaigns.
- Headliner’s recommendations post as status updates directly in people’s news feeds, making content easily accessible to anyone, on any device, anywhere.
- Headliner provides a platform that enable content creators to promote each other, and the tools to measure the resulting engagements. By helping you reach others and giving you the metrics to optimize your strategy, Headliner makes it possible for you to create ongoing conversations with new users, each and every time your content is shared.
To learn more about Headliner’s features or join our rapidly growing community, go to: www.headliner.fm. As always, you can reach us on Facebook, Twitter, Tumblr, live chat, or email, and we’ll gladly brainstorm with you.
To update Social Network Connections or change existing connections, click on your avatar in the top right and go to Settings.
Click on the Social Networking Tab to update connections to Facebook, Twitter, and Tumblr.
Account Settings is also where you will find option to add Soundcloud, Vimeo, and WordPress content to your profile in the Media tab, info on Karma Cash transactions and subscriptions, and updating your profile categories/interests.
Great news, Tumblr members!
Now you can connect your Tumblr account to Headliner.fm and reach an even wider audience. To connect your Tumblr to Headliner, simply follow the three easy steps below.
Step 1: Register or log into Headliner with a social login or email address. Under Account Settings, look for the social networks tab and authorize your preferred networks.
Step 2: Authorize Headliner to access your Tumblr account. Once you allow access, you should see our Headliner app in your authorized apps tab on Tumblr.
Step 3: Create a promotion, and select Tumblr to include users who have also connected Tumblr to Headliner .
Via ReadWriteWeb: ”according to data from Next Big Sound. For 38% of musicians, Facebook views had a significant effect on album sales, a stronger impact than traditional radio plays had. Vevo, YouTube and SoundCloud all ranked highly as well.”
No surprise that artist websites come first, but it’s interesting to note that Wikipedia ranks 4th, just below Facebook and Radio. “The Future Of Music Is… Wikipedia??” Who would have thunk it?
Read the full article here: http://readwrite.com/2012/12/06/social-media-drives-album-sales
MediaBistro’s All Twitter blog recently pulled some stats from a report on social media published in Huffington Post by Brian Honigman.
Among some of the more interesting bits of data is this one:
- 56% of customer tweets to companies are being ignored. (sources: AllTwitter)
One of the things we always remind Headliner users to do is follow up and engage once you’ve made contact with a new audience. This is how you convert them to your own followers, not by ignoring them. As much as some people would have you believe that social media can be automated, the best results are often achieved by those who take the time and energy to listen and respond, not just broadcast. If you’re going to demand people’s attention, you better make it worth their while, or they will take their eyeballs elsewhere, as their is no shortage of distractions on the internet.
Other interesting stats:
Check out the rest of the stats at All Twitter here.
You can find the full Huffington Post report on Social Media Stats for 2012 here.