Tag Archives: Tips

Product Update: Moderation and Filtering Tools

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CoPromote is now moderating content. Here’s how you can help share more of what you love.

Why is this necessary?

We have over 500,000 members and share thousands of posts per day. Some posts may not be right for you or your followers. These tools provide a way to manage the types of posts you are asked to share.

How Will This Improve Sharing?

CoPromote’s algorithm, Affinity Rank™, matches members based on interests in their profiles and the categories they target when they boost a post. Members who share interests are more likely to share each other’s posts; those who don’t, aren’t.

How does it work?

1. Look in your Share queue.
2. Next to each request you can click an X and select the reason.
3. Flagged posts will be held for review by our support team.
4. Members will receive email notifications depending on whether the content is approved or rejected.

The Attention Economy And How To Get Your Share Of It

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Attention. Everyone wants it. No one has any to spare.

As social marketing takes over traditional advertising and publicity, consumers are ever more inundated with messages on all of their various devices around the clock.

How can you avoid being lost in the shuffle? Every case will be different, but these great, basic points are a good place to start. Head over to Percolate to read the rest.

BENCHMARK YOUR WORK AGAINST THE REAL ATTENTION WINNERS

Set your standards high and keep re-evaluating them.

TARGET PEOPLE, NOT POPULATIONS

When you’re interesting, timely and visually compelling that’s a lot closer to a recommendation than an interruption, and it delivers superior campaign ROI.

MAKE YOUR CONTENT “SNACKABLE”

Write aspirational headlines, keep copy short, pique curiosity early and make sure your content is accompanied by a compelling, relevant image or video.

THE PHONE HOME SCREEN IS THE NEW FRONT PAGE OF GOOGLE SEARCH

If your average typical customer checks their phone more than 100 times daily and you’re on the home screen, that’s 36,500+ organic icon impressions a year, completely effort free.

Three Tips For Creating Loyal Consumers

Vector Female Fashion Shoppers Mania 101

So you want loyal customers but you don’t have time to become a social marketing expert. You are, after all, a creator. Here is a quick overview of three basic tips to help guide your efforts. Click through to TechCrunch to read in more detail.

1. Labour = Love

Human beings tend to love things created by them either partially or fully. Ask them to collaborate with you!

“The more effort we put into something, the more likely we are to value it.”

2. Consistency counts

The basic idea is to start with a small ask, once people say yes, they are more likely to say yes again.

“We are more likely to be consistent with our past behaviours.”

3. We avoid cognitive dissonance

We don’t want to miss out on things others like, so we learn to like things we didn’t think we could.

“We change our preferences to avoid cognitive dissonance.”

Source: http://techcrunch.com/2015/01/19/the-hidden-psychology-of-why-customers-come-back/ by Nir Eyal

 

Metrics Matters: Reach and Engagement Matter Most

Measure what is measurable, and make measurable what is not so.

Galileo Galilei

You’ve created some content. You’ve shared it on the social web. How do you know it’s working? How can you tell what to optimize? Metrics!

Metrics measure how people are interacting with your posts. Depending on your strategy, you may need metrics that show sales, brand recognition, or audience growth. Before you start your next social marketing campaign, be sure to identify your goals, and also the tools and metrics by which you will measure success.

Here are “5 Metrics every marketer should be watching” via the  good folks at The Next Web. At the top of the list? Reach and Engagement, the very reason we built CoPromote for content creators.

Each social platform has its own specific metrics e.g. Facebook Insights, YouTube or Twitter analytics – but regardless of the nuances of way its presented, the most important aspects to look at are reach and engagement.

On CoPromote, Reach is how many people are connected to members that share your posts. Engagements are shares, likes, favorites, retweets, clicks. On average, CoPromote members sharing each other’s content can improve their reach and engagement metrics by up to 5-10X.

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Click through for more metrics that all content creators, not just marketers, should be watching. Join or login to boost a post and see for yourself.

 

Product Updates: Reach, Interests, and Curating Tools

Here’s the scoop on some recent updates to CoPromote.

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Karma Cash is now Reach
Reach is what content creators want, Reach is what CoPromote is built to provide, and exchanging Reach is how you scale social sharing – so, let’s call it what it is.
“How many people can I reach with my post?” Look in the box.

Interests are More Visible
In each post, you can see the audience targeted by each creator; in the right sidebar, you can see the interests you have selected. CoPromote’s algorithm, Affinity Rank™, uses this information to match members most likely to share each other’s posts.

Curating is Easier
Share or Reject: Click “Share” to add a post to your social network and to earn Reach for your own posts. Click “Show Me Fewer” to reject a post and remove it from your queue. Flagged posts will be reviewed and creators contacted if necessary. The more feedback you give our system, the better it learns what you like.

Why is This Necessary?
CoPromote is home to over 500,000 creators sharing thousands of posts per day. You need an easy way to tell us what you want to share and what you don’t.

To update your interests, check your settings. Still have questions? Get in touch!

Jorge & the CoPromote Team