Tag Archives: Tips

Product Updates: Reach, Interests, and Curating Tools

Here’s the scoop on some recent updates to CoPromote.

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Karma Cash is now Reach
Reach is what content creators want, Reach is what CoPromote is built to provide, and exchanging Reach is how you scale social sharing – so, let’s call it what it is.
“How many people can I reach with my post?” Look in the box.

Interests are More Visible
In each post, you can see the audience targeted by each creator; in the right sidebar, you can see the interests you have selected. CoPromote’s algorithm, Affinity Rank™, uses this information to match members most likely to share each other’s posts.

Curating is Easier
Share or Reject: Click “Share” to add a post to your social network and to earn Reach for your own posts. Click “Show Me Fewer” to reject a post and remove it from your queue. Flagged posts will be reviewed and creators contacted if necessary. The more feedback you give our system, the better it learns what you like.

Why is This Necessary?
CoPromote is home to over 500,000 creators sharing thousands of posts per day. You need an easy way to tell us what you want to share and what you don’t.

To update your interests, check your settings. Still have questions? Get in touch!

Jorge & the CoPromote Team

How do I know ‪CoPromote‬’s community is sharing my content?

Check your email for the who/when/where!

In addition to checking your dashboard, you can opt in to email notifications to keep track of who is sharing your content and how it’s performing. Notifications can be managed under Settings.

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Tip: Focused Profile Interests Yield Better Matches & Results

CoPromote uses an algorithm called Affinity Rank™ to match members based on interests as well as the type of content and media you’re sharing.

As you use CoPromote, Affinity Rank™ will track what you share and reject, and use that information to add requests to your share queue.

The more you share, the better our algorithm learns to match you with people with similar interests. Irrelevant requests can result in no shares, rejections, or getting blocked by other members. For the best results, focus on interests that are most relevant to your followers.

Choose wisely!

Interests Settings

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Share Queue

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How To Target Your Boosted Posts In 3 Steps Using CoPromote’s Updated Categories

When CoPromote launched as music app Headliner.fm, targeting was easy: everyone was a musician, so targeting was simply a matter of choosing a genre that fit.

When CoPromote grew to include all content creators – bloggers, app developers, small businesses – it became necessary to update our categories to help a more diverse community better target its boosted posts.

Why is proper targeting important to CoPromote’s community?

CoPromote uses its own algorithm Affinity Rank™ to match people based on interests, so the more you focus your profile and your target audience, the better your results will be. Choosing random, irrelevant, or too many categories will feed our algorithm incorrect information, disrupt the matching process for everyone, and lead to rejections, bad results, complaints, your profile being blocked, or your account being closed.

Below is a list and preview of the updated categories, subcategories, and how to use them when you boost a post. To drill down to a subcategory, just click on the main group to flip the panel.

Main Categories

  • Music                              
  • Fashion & Beauty              
  • News & Politics
  • Entertainment & Media        
  • Lifestyle, Home & Travel      
  • Sports
  • Gaming                            
  • Food & Drinks                
  • Science & Technology Business & Finance
  • Spiritual, Charity & Education    
  • Art, Photography & Design

Preview of Subcategories.  To see all of the subcategories, click HERE. 

Lifestyle

How to target audiences using the new categories.

1) After you boost a post with a link from any of your social pages Facebook, Twitter or Tumblr you will see the screen below: boost a post top categories

2) Once a category is chosen, you will be prompted to choose your subcategories so that we can target your audience better.

boost a post sub categories

3) You can choose up to three relevant categories so that you will be matched with a larger pool of CoPromoters. You can also adjust your categories and interests under Account Settings in the main Profile tab.

user settings category selector user settings

Identifying Your Strategy and Measuring Your Results

Imagine you’re invited on a journey but the person doesn’t tell where you’re going, how you’re going to get there, or how you will know when you’ve arrived. The more adventurous among us would have no problem going along for the ride.

Social marketing, however, is not a ride. Social marketing today is how a lot of people build awareness, loyalty, and sales for their product, content, and brands. They invest not only money, but time and energy into promoting their work.

How, then, do you approach social marketing effectively? You begin, as always, by asking the right questions:

  • What are your goals?
  • How will you achieve them?
  • How do you measure the success of your social media campaign?

The good folks at Buffer have put together a post to help social marketers identify their goals, game plan, and metrics. We’ve summarized a few of the key points for CoPromote members. For more details, click through to read How to Build a Social Media Strategy and Measure the Results via @buffer By Kevan Lee.

What Kind of Campaign Are You Boosting? 

  • Awareness
  • Loyalty
  • Sales

Metrics for Measuring Boost Success

  • Awareness: growth (followers, shares), engagement (replies, comments, retweets), shareability (boosts), likes, subscribes
  • Loyalty: engagement (replies), sentiment (comments), influence (retweets/re-shares)
  • Sales: clicks, sales/downloads, conversion rates (join, register)

PIM: Plan, Implement, Measure

From the planning and implementation stages, you will already have a sense of the goals you want to achieve. Keeping in mind the metrics will give you a clear view of what to track and help you see if your implementation aligns with the plan you have set forth. Optimizing will help you identify whether it is important to change up your game plan or continue in a steady pace. In Buffer’s words, when it comes to strategy and metrics: Revisit, Revisit and Revisit.

To read more, click through to the original post, “How to Build a Social Media Strategy and Measure the Results” via @buffer By Kevan Lee: https://blog.bufferapp.com/social-media-strategy