Casey Neistat, film director and creator of the HBO series The Neistat Brothers shares his story from early YouTube beginnings, gaining audiences, to creating videos for Nike, and leveraging his creative passion as his only career: How to travel the world and get companies to pay for it.
We found this article particularly inspiring to share to CoPromoters, many who use our platform as a way to promote their art, music, books, or brand. One of the great things about being a content creator is being able to make connections with people who share your interests and high level of passion for your work. Great content can open new doors, build connections, and attract new opportunities.
While there isn’t always a clear path to every person’s success, here are some points mentioned by Casey to consider before you start your next post or project:
Create for yourself and create for an audience.
When people like your work, and hire you to do their work, you create a mutually beneficial relationship, which in turn garners you positive attention. Stay true to your work and engage other people in order for them to like you and your work.
Be confident and take risks.
It’s easy to play it safe and follow the current trend in your market. But this keeps you from creating the content you want, making it difficult for others to recognize your own work. Only by taking risks, and by selling your idea can you create the opportunities you want.
Why is this so great for CoPromoters?
Other members can sell you on your idea by sharing it to their fans and followers. It’s a win-win situation because members also want to share great content to their followers.
When you create a promotion, think about starting a conversation in your message that will create interest – i.e. “Most people make music through instruments, she makes it through plants. Love it, do you? [LINK] #innovation”
Like the old adage, “Nothing ventured, nothing gained.” You never know who may be checking out your content!