Tag Archives: Tips

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Tip: Focused Profile Interests Yield Better Matches & Results

CoPromote uses an algorithm called Affinity Rank™ to match members based on interests as well as the type of content and media you’re sharing.

As you use CoPromote, Affinity Rank™ will track what you share and reject, and use that information to add requests to your share queue.

The more you share, the better our algorithm learns to match you with people with similar interests. Irrelevant requests can result in no shares, rejections, or getting blocked by other members. For the best results, focus on interests that are most relevant to your followers.

Choose wisely!

Interests Settings

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Share Queue

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How To Target Your Boosted Posts In 3 Steps Using CoPromote’s Updated Categories

When CoPromote launched as music app Headliner.fm, targeting was easy: everyone was a musician, so targeting was simply a matter of choosing a genre that fit. When CoPromote grew to include all content creators – bloggers, app developers, small businesses – it became necessary to update our categories to help a more diverse community better target its boosted posts. Below is a list and preview of the updated categories, subcategories, and how to use them when you boost a post. To drill down to a subcategory, just click on the main group to flip the panel.

Main Categories

  • Music                              
  • Fashion & Beauty              
  • News & Politics
  • Entertainment & Media        
  • Lifestyle, Home & Travel      
  • Sports
  • Gaming                            
  • Food & Drinks                
  • Science & Technology Business & Finance
  • Spiritual, Charity & Education    
  • Art, Photography & Design

Preview of Subcategories. To see all of the subcategories, click HERE. 

Lifestyle

How to target audiences using the new categories.

1) After you boost a post with a link from any of your social pages Facebook, Twitter or Tumblr you will see the screen below: boost a post top categories

2) Once a category is chosen, you will be prompted to choose your subcategories so that we can target your audience better.

boost a post sub categories

3) You can choose up to three relevant categories so that you will be matched with a larger pool of CoPromoters. You can also adjust your categories and interests under Account Settings in the main Profile tab.

user settings category selector user settings

Identifying Your Strategy and Measuring Your Results

Imagine you’re invited on a journey but the person doesn’t tell where you’re going, how you’re going to get there, or how you will know when you’ve arrived. The more adventurous among us would have no problem going along for the ride.

Social marketing, however, is not a ride. Social marketing today is how a lot of people build awareness, loyalty, and sales for their product, content, and brands. They invest not only money, but time and energy into promoting their work.

How, then, do you approach social marketing effectively? You begin, as always, by asking the right questions:

  • What are your goals?
  • How will you achieve them?
  • How do you measure the success of your social media campaign?

The good folks at Buffer have put together a post to help social marketers identify their goals, game plan, and metrics. We’ve summarized a few of the key points for CoPromote members. For more details, click through to read How to Build a Social Media Strategy and Measure the Results via @buffer By Kevan Lee.

What Kind of Campaign Are You Boosting? 

  • Awareness
  • Loyalty
  • Sales

Metrics for Measuring Boost Success

  • Awareness: growth (followers, shares), engagement (replies, comments, retweets), shareability (boosts), likes, subscribes
  • Loyalty: engagement (replies), sentiment (comments), influence (retweets/re-shares)
  • Sales: clicks, sales/downloads, conversion rates (join, register)

PIM: Plan, Implement, Measure

From the planning and implementation stages, you will already have a sense of the goals you want to achieve. Keeping in mind the metrics will give you a clear view of what to track and help you see if your implementation aligns with the plan you have set forth. Optimizing will help you identify whether it is important to change up your game plan or continue in a steady pace. In Buffer’s words, when it comes to strategy and metrics: Revisit, Revisit and Revisit.

To read more, click through to the original post, “How to Build a Social Media Strategy and Measure the Results” via @buffer By Kevan Lee: https://blog.bufferapp.com/social-media-strategy

Why Creating And Sharing Great Content Creates New Opportunities

casey

Casey Neistat, film director and creator of the HBO series The Neistat Brothers shares his story from early YouTube beginnings, gaining audiences, to creating videos for Nike, and leveraging his creative passion as his only career: How to travel the world and get companies to pay for it.

We found this article particularly inspiring to share to CoPromoters, many who use our platform as a way to promote their art, music, books, or brand. One of the great things about being a content creator is being able to make connections with people who share your interests and high level of passion for your work. Great content can open new doors, build connections, and attract new opportunities.

While there isn’t always a clear path to every person’s success, here are some points mentioned by Casey to consider before you start your next post or project:

Create for yourself and create for an audience.

When people like your work, and hire you to do their work, you create a mutually beneficial relationship, which in turn garners you positive attention. Stay true to your work and engage other people in order for them to like you and your work.

Be confident and take risks.

It’s easy to play it safe and follow the current trend in your market. But this keeps you from creating the content you want, making it difficult for others to recognize your own work. Only by taking risks, and by selling your idea can you create the opportunities you want.

Why is this so great for CoPromoters?

Other members can sell you on your idea by sharing it to their fans and followers. It’s a win-win situation because members also want to share great content to their followers.

When you create a promotion, think about starting a conversation in your message that will create interest – i.e. “Most people make music through instruments, she makes it through plants. Love it, do you? [LINK] #innovation”

Like the old adage, “Nothing ventured, nothing gained.” You never know who may be checking out your content!

We’re always happy to hear feedback from CoPromoters who have been successful with their promotions. Reach out @CoPromote or email if you’d like to share with us your success or comments!