Tag Archives: Social Media

Get More Social Bang For Your Tweets Than Katy Perry Or Oprah

A recent study by Online Journalism Blog looked at the click through rates for celebrities and drew a few interesting conclusions that CoPromote members may find useful:

  1. Celebrities with more balanced follower-to-following ratios (they followed people back), resulted in better engagement rates (more click throughs, retweets)
  2. Accounts that reply and retweet followers also had better engagement rates
  3. Politicians, due to the viral nature of their cause-centered work, tended to have better engagements than celebrities.

While you may not be a celebrity or a politician, these are three good points to keep in mind when managing your social media:

  1. Follow back
  2. Reply/retweet
  3. Share content with broad appeal

On CoPromote, our average RT rate is 15%, meaning that for every 100 views a request gets, members can expect 15 shares. This is  higher than the average engagement rate partly because members join CoPromote to do one thing: reach new people by sharing each other’s posts. Check the graphs and excerpts below for a preview, and click through for the rest of the report and details.

% of Followers Clicking

  • “famous individuals with a higher CTR tend to have a better followers to followed ratio”

Percentage of Followers Clicking

Followers-to-following Ratio Followers per Following

  • “Another factor that comes into play is also the number of @ tweets that each person sends.”

% of Followers Retweeting Percentage of Followers Retweeting

  • “Politicians have a ready-made audience who may be more likely to support their causes and retweet their tweets.”

Sources, thanks:

http://onlinejournalismblog.com/2013/12/16/famous-twitter-users-who-gets-the-most-click-throughs-and-why/#comments

https://twitter.com/paulbradshaw 

How to Make Facebook’s Algorithm Work for Your Brand: Post Links!

An optimistic study points to a bright spot in Facebook’s ever-shifting newsfeed algorithm.

According to an article by ShopIgniter, one way to make your posts stand out is to include links. Media-rich posts still seem to do well, but for those cases when you don’t have media to attach, it’s encouraging to know that adding a link can boost the presence of your posts.

Fortunately for CoPromote members, sharing links is what we’re all about! Any traction our members may lose in the ongoing adjustments, they can make up for it by being connected to a network with thousands of similar people eager to share their posts for them. As reaching your own social circle becomes more difficult, being able to reach beyond your circle becomes increasingly valuable.

Below is an excerpt from the article in Business Insider. Click through for more details.

ShopIgniter looked at posts made by 15 major brands in the two weeks before and after this later tweak, and found that while reach for text status updates dropped a staggering 65%, reach for photos and videos posted stayed about the same, and reach for link posts actually jumped 30%.”

Read more: http://www.businessinsider.com/facebook-rewards-brands-who-post-links-2014-3#ixzz2wGCHGPk5

Youtube Tips: Cross-Promotion & Collaboration

If any network can speak to the power of cross-promotion and collaboration, it’s Youtube. The network is home to thousands of content creators who manage to become internet personalities with little more than a webcam and a dream.

So, how does Youtube recommend you grow your audience without a massive marketing budget at your disposal? Cross-promote and collaborate, two ideas that are at the core of what CoPromote does – and the main reason we rebranded from Headliner.fm to CoPromote.com.

A couple of bullet points worth highlighting:

  • Identify similar or relevant channels and invest in these relationships
  • When thinking about who your next collaboration partner should be, keep your audience top of mind: who and what would they like to see? 

Click through for additional advice on how to make the most of Youtube specifically; then consider how you can apply these co-promotion techniques to your own videos, your brand, and your campaigns on CoPromote.

Cross-Promotion & Collaboration

Strategy

Work with other creators and cross-promote content between channels.

Why it Works

Collaborating with and promoting other creators in the community can be one of the most powerful ways to reach new audiences. Other YouTube creators are a critical part of your community on YouTube.

How to Do it

Create a strategy to cross-promote your content to relevant audiences. Find and reach out to channels with similar audiences for collaborations.

“9 Ways Social Media Marketing Will Change in 2014″ & How CoPromote Can Help

There are some interesting predictions and insights on the state of social marketing for the coming year in this post from Mashable.

We agree with many of the points made, and like one in particular: helping your content stand out by having others share it with their followers.

6. Social will need to stand out.
“To win big in social media, you’ll have to think outside the box and find ways to get your content to stand out in all the noise.”
Wade FosterZapier

Click through to Mashable to read more.

Pro Says: Co-promote to Boost Facebook Traffic. Headliner Agrees.

Business Insider recently profiled Koby Conrad who runs Hippies Hope Shop. Conrad caught Business Insider’s attention by claiming, ”I completely make my living from Facebook.”

Among the tips he shared for making Facebook work, was one that’s at the heart of what Headliner does: Network.

Says Conrad: The most basic thing you can do to increase your organic reach is to network with other pages that are in the same niche. You say “I’ll share your page if you share mine”, this is the best way to create free organic growth.

Headliner was designed to help content creators do just that: build networks that reach far beyond one’s own circle of friends. By exchanging status updates with similar members, Headliner’s community reaches new people with every post they share.

As fewer of your own followers are seeing your posts, reaching new people becomes an essential to a successful social marketing strategy. Bottom line: Headliner can help you boost your Facebook traffic by connecting you with other people willing to share your posts.

Read on for more tips from Koby Conrad.

While Everyone Else Whines, This Guy Makes His Whole Living Off Facebook Traffic