Attention. Everyone wants it. No one has any to spare.
As social marketing takes over traditional advertising and publicity, consumers are ever more inundated with messages on all of their various devices around the clock.
How can you avoid being lost in the shuffle? Every case will be different, but these great, basic points are a good place to start. Head over to Percolate to read the rest.
BENCHMARK YOUR WORK AGAINST THE REAL ATTENTION WINNERS
Set your standards high and keep re-evaluating them.
TARGET PEOPLE, NOT POPULATIONS
When you’re interesting, timely and visually compelling that’s a lot closer to a recommendation than an interruption, and it delivers superior campaign ROI.
MAKE YOUR CONTENT “SNACKABLE”
Write aspirational headlines, keep copy short, pique curiosity early and make sure your content is accompanied by a compelling, relevant image or video.
THE PHONE HOME SCREEN IS THE NEW FRONT PAGE OF GOOGLE SEARCH
If your average typical customer checks their phone more than 100 times daily and you’re on the home screen, that’s 36,500+ organic icon impressions a year, completely effort free.
So you want loyal customers but you don’t have time to become a social marketing expert. You are, after all, a creator. Here is a quick overview of three basic tips to help guide your efforts. Click through to TechCrunch to read in more detail.
1. Labour = Love
Human beings tend to love things created by them either partially or fully. Ask them to collaborate with you!
“The more effort we put into something, the more likely we are to value it.”
2. Consistency counts
The basic idea is to start with a small ask, once people say yes, they are more likely to say yes again.
“We are more likely to be consistent with our past behaviours.”
3. We avoid cognitive dissonance
We don’t want to miss out on things others like, so we learn to like things we didn’t think we could.
“We change our preferences to avoid cognitive dissonance.”
We can tell you how cross-promotion is the best way to reach new followers. We can talk about “the power of many” until the internet actually breaks. Or, we can let the data speak for itself.
Today, Twitter announced an update that lets you track engagements on their iOS app. The data’s message couldn’t be clearer: Dedicated sharing scales reach!
Now, when you boost a Tweet through CoPromote, you can easily compare the improvement between Tweeting on your own versus boosting through CoPromote’s community of content creators dedicated to sharing.
Don’t take our word for it. Boost a tweet and see for yourself.
On the left, CoPromote metrics; on the right, Twitter metrics.
Good news, CoPromote members: all Tumblr posts shared through CoPromote are now treated as normal reblogs.
Why is this good news?
Sharing Tumblr posts natively means that all of the metrics will be attributed to and visible on your original Tumblr post. Previously, all posts shared through CoPromote were treated as unique, and the metrics were collected on your CoPromote dashboard. Verifying results meant checking each post individually.
Doesn’t CoPromote already provide these metrics?
Yes, CoPromote’s own metrics panel shows you exactly who is sharing your posts so you can engage them and build your network. This product update makes it easier to compare the results.
How can I see the results?
Next time you share a Tumblr post through CoPromote, check the reblog notes for CoPromote members who have supported your content.That’s how sharing scales reach.
If you have Tumblr connected, login to boost a post now. If you don’t have Tumblr connected, adding it to your CoPromote profile will connect you with similar creators and expand the reach of your own posts. [Plus, you add fresh content to the community, and that’s a win/win for everyone!]
Original post showing notes and reblogs on Tumblr dashboard