Tag Archives: Social Media

Identifying Your Strategy and Measuring Your Results

Imagine you’re invited on a journey but the person doesn’t tell where you’re going, how you’re going to get there, or how you will know when you’ve arrived. The more adventurous among us would have no problem going along for the ride.

Social marketing, however, is not a ride. Social marketing today is how a lot of people build awareness, loyalty, and sales for their product, content, and brands. They invest not only money, but time and energy into promoting their work.

How, then, do you approach social marketing effectively? You begin, as always, by asking the right questions:

  • What are your goals?
  • How will you achieve them?
  • How do you measure the success of your social media campaign?

The good folks at Buffer have put together a post to help social marketers identify their goals, game plan, and metrics. We’ve summarized a few of the key points for CoPromote members. For more details, click through to read How to Build a Social Media Strategy and Measure the Results via @buffer By Kevan Lee.

What Kind of Campaign Are You Boosting? 

  • Awareness
  • Loyalty
  • Sales

Metrics for Measuring Boost Success

  • Awareness: growth (followers, shares), engagement (replies, comments, retweets), shareability (boosts), likes, subscribes
  • Loyalty: engagement (replies), sentiment (comments), influence (retweets/re-shares)
  • Sales: clicks, sales/downloads, conversion rates (join, register)

PIM: Plan, Implement, Measure

From the planning and implementation stages, you will already have a sense of the goals you want to achieve. Keeping in mind the metrics will give you a clear view of what to track and help you see if your implementation aligns with the plan you have set forth. Optimizing will help you identify whether it is important to change up your game plan or continue in a steady pace. In Buffer’s words, when it comes to strategy and metrics: Revisit, Revisit and Revisit.

To read more, click through to the original post, “How to Build a Social Media Strategy and Measure the Results” via @buffer By Kevan Lee: https://blog.bufferapp.com/social-media-strategy

CoPromote Launches Redesign And “Boost A Post”

Starting today, you can simply import your news feeds from your social networks to boost a post, posts will behave like native retweets and shares, and the entire site has a cleaner interface.

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  • Our new layout makes it easier for members to manage their accounts and launch promotions in just a few of clicks.
  • Register or log in with a social ID, connect your networks, pick a post to boost, track its performance, boost other members’ posts to add content to your news feeds and grow your network – all in a few seconds. Navigate by clicking on the ShareTrack and Boost tabs.

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Boost a Post

  • The message creation box has been replaced with “Boost a Post”, which imports members’ Facebook, Twitter, and Tumblr news feeds – eliminating the need to write a custom message from scratch. To select a post for boosting, simply tab through your connected networks. Adios, “Create a Promotion” box! 
  • An added benefit to “Boost a Post” is that messages post as native retweets or shares. Members no longer have to add “RT” or “Via” to posts, or worry about attribution. Followers will see the posts and recognize them as regular retweets or shares by others. The engagements will be counted on the original post, so the owner will see it on their news feeds.

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How do I share a custom message like before?

To use CoPromote, all members need to have an existing Facebook page, Twitter or Tumblr account in order to get their content shared. Pages and tweets must also be publicly visible. If you don’t have a social page setup, click the links here to sign up:


To share content from your WordPress blog, media, or website, simply post the message you want shared as a new post or tweet on your social account and include the link to the content.

Then, you can select the new post for your new promotion when you click Boost. Voila! See our FAQ for more information.

Why did we make these changes?

We want your messages to get shared. Making it easier to import your news feeds and share posts natively will result in higher quality posts, more shares, and a better experience for everyone!

We always welcome feedback, so please let us know if you have any questions or suggestions!

Login and Boost a Post

- Community Support


Why Creating And Sharing Great Content Creates New Opportunities


Casey Neistat, film director and creator of the HBO series The Neistat Brothers shares his story from early YouTube beginnings, gaining audiences, to creating videos for Nike, and leveraging his creative passion as his only career: How to travel the world and get companies to pay for it.

We found this article particularly inspiring to share to CoPromoters, many who use our platform as a way to promote their art, music, books, or brand. One of the great things about being a content creator is being able to make connections with people who share your interests and high level of passion for your work. Great content can open new doors, build connections, and attract new opportunities.

While there isn’t always a clear path to every person’s success, here are some points mentioned by Casey to consider before you start your next post or project:

Create for yourself and create for an audience.

When people like your work, and hire you to do their work, you create a mutually beneficial relationship, which in turn garners you positive attention. Stay true to your work and engage other people in order for them to like you and your work.

Be confident and take risks.

It’s easy to play it safe and follow the current trend in your market. But this keeps you from creating the content you want, making it difficult for others to recognize your own work. Only by taking risks, and by selling your idea can you create the opportunities you want.

Why is this so great for CoPromoters?

Other members can sell you on your idea by sharing it to their fans and followers. It’s a win-win situation because members also want to share great content to their followers.

When you create a promotion, think about starting a conversation in your message that will create interest – i.e. “Most people make music through instruments, she makes it through plants. Love it, do you? [LINK] #innovation”

Like the old adage, “Nothing ventured, nothing gained.” You never know who may be checking out your content!

We’re always happy to hear feedback from CoPromoters who have been successful with their promotions. Reach out @CoPromote or email if you’d like to share with us your success or comments!


CoPromote CEO Q&A with The Makegood: Increase Views on your Promotions with the CoPromote Platform

CoPromote CEO Mike More was featured in a Q&A on the media and technology blog, The Makegood.

In the interview titled Increase Views on your Promotions with the CoPromote Platform, he highlights how CoPromote’s post exchange platform empowers content creators of all kinds to reach compatible, new audiences, and scale their marketing network on the social web – quickly, easily, and in many cases, for free.

The members with the best content get the most shares and the most out of CoPromote. On average we can help our members get 26x more new shares per social post. As members use CoPromote, we help them build a network of people who like and share their content. CoPromote members who share content from fellow members are 97% likely to share content from that member a second time.

He also mentions our latest project in the works: CoPromote’s mobile app.

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Click through to read more: http://www.the-makegood.com/2014/06/16/how-to-increase-views-on-your-promotions-with-the-copromote-platform/

Sign up for CoPromote and start sharing your content with thousands of new people beyond your own social circle: https://copromote.com/


Learn How to Become a YouTube Star From Kandee Johnson

Camille Santochi (@omitofo) of Fusion sat down with makeup artist, beauty blogger, and YouTube star Kandee Johnson, on what it’s like to share content to over 2 million followers on her YouTube channel.

For content creators interested in starting their own YouTube channel or are already embracing it, Kandee offers some good advice:

“Make sure that you’re starting for the right reason. Make sure that you’re starting YouTube because you want to help people — because you want to entertain people. Not because you want to get free products or because you want to be “YouTube famous” Always talk like you’re talking to your best friend or sister.”

Takeaway: It’s awesome to get feedback for your content and videos. But remember to be yourself; Be authentic, likable, and relatable to who you’re looking to reach out to.

Share your YouTube video or channel on CoPromote to get mentioned by new audiences, reach more followers, and grow your network. One share by a CoPromote member for your video means more possibilities for additional shares and engagements by hundreds to thousands of new people!

Create a promotion today.

See the video at Fusion.

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