Tag Archives: Social Media

Share Tumblr Posts Using CoPromote? Here’s How To Track & Compare Results

Good news, CoPromote members: all Tumblr posts shared through CoPromote are now treated as normal reblogs.

Why is this good news?
Sharing Tumblr posts natively means that all of the metrics will be attributed to and visible on your original Tumblr post. Previously, all posts shared through CoPromote were treated as unique, and the metrics were collected on your CoPromote dashboard. Verifying results meant checking each post individually.

Doesn’t CoPromote already provide these metrics?
Yes, CoPromote’s own metrics panel shows you exactly who is sharing your posts so you can engage them and build your network. This product update makes it easier to compare the results.

How can I see the results?
Next time you share a Tumblr post through CoPromote, check the reblog notes for CoPromote members who have supported your content.That’s how sharing scales reach.

If you have Tumblr connected, login to boost a post now. If you don’t have Tumblr connected, adding it to your CoPromote profile will connect you with similar creators and expand the reach of your own posts. [Plus, you add fresh content to the community, and that's a win/win for everyone!]

For more info on CoPromote’s metrics and how to track your results on our blog/FAQ pageFollow CoPromote on Tumblr.

Original post showing notes and reblogs on Tumblr dashboardScreen Shot 2014-10-27 at 11.58.06 AM

CoPromote Metrics Panel Showing Tumblr Post Shares and Engagements Screen Shot 2014-10-27 at 12.07.30 PM

Kevin Spacey Shouts-out CoPromote at Content Marketing World 2014

Oscar winner and entrepreneur Kevin Spacey recently gave CoPromote a shout-out in his closing keynote at Content Marketing World 2014.

In his speech he focuses on the three pillars of content and strategy: conflict, authenticity, and the audience. Highlighting distribution, he focused on channels like Youtube and applications like CoPromote that empower content creators to reach new audiences directly.

“Platforms like CoPromote are making it easier for creators to build audiences through social media…”

Check out the clip below, and keep his advice in mind.

 

How To Target Your Boosted Posts In 3 Steps Using CoPromote’s Updated Categories

When CoPromote launched as music app Headliner.fm, targeting was easy: everyone was a musician, so targeting was simply a matter of choosing a genre that fit. When CoPromote grew to include all content creators – bloggers, app developers, small businesses – it became necessary to update our categories to help a more diverse community better target its boosted posts. Below is a list and preview of the updated categories, subcategories, and how to use them when you boost a post. To drill down to a subcategory, just click on the main group to flip the panel.

Main Categories

  • Music                              
  • Fashion & Beauty              
  • News & Politics
  • Entertainment & Media        
  • Lifestyle, Home & Travel      
  • Sports
  • Gaming                            
  • Food & Drinks                
  • Science & Technology Business & Finance
  • Spiritual, Charity & Education    
  • Art, Photography & Design

Preview of Subcategories. To see all of the subcategories, click HERE. 

Lifestyle

How to target audiences using the new categories.

1) After you boost a post with a link from any of your social pages Facebook, Twitter or Tumblr you will see the screen below: boost a post top categories

2) Once a category is chosen, you will be prompted to choose your subcategories so that we can target your audience better.

boost a post sub categories

3) You can choose up to three relevant categories so that you will be matched with a larger pool of CoPromoters. You can also adjust your categories and interests under Account Settings in the main Profile tab.

user settings category selector user settings

Identifying Your Strategy and Measuring Your Results

Imagine you’re invited on a journey but the person doesn’t tell where you’re going, how you’re going to get there, or how you will know when you’ve arrived. The more adventurous among us would have no problem going along for the ride.

Social marketing, however, is not a ride. Social marketing today is how a lot of people build awareness, loyalty, and sales for their product, content, and brands. They invest not only money, but time and energy into promoting their work.

How, then, do you approach social marketing effectively? You begin, as always, by asking the right questions:

  • What are your goals?
  • How will you achieve them?
  • How do you measure the success of your social media campaign?

The good folks at Buffer have put together a post to help social marketers identify their goals, game plan, and metrics. We’ve summarized a few of the key points for CoPromote members. For more details, click through to read How to Build a Social Media Strategy and Measure the Results via @buffer By Kevan Lee.

What Kind of Campaign Are You Boosting? 

  • Awareness
  • Loyalty
  • Sales

Metrics for Measuring Boost Success

  • Awareness: growth (followers, shares), engagement (replies, comments, retweets), shareability (boosts), likes, subscribes
  • Loyalty: engagement (replies), sentiment (comments), influence (retweets/re-shares)
  • Sales: clicks, sales/downloads, conversion rates (join, register)

PIM: Plan, Implement, Measure

From the planning and implementation stages, you will already have a sense of the goals you want to achieve. Keeping in mind the metrics will give you a clear view of what to track and help you see if your implementation aligns with the plan you have set forth. Optimizing will help you identify whether it is important to change up your game plan or continue in a steady pace. In Buffer’s words, when it comes to strategy and metrics: Revisit, Revisit and Revisit.

To read more, click through to the original post, “How to Build a Social Media Strategy and Measure the Results” via @buffer By Kevan Lee: https://blog.bufferapp.com/social-media-strategy