Headliner CEO Mike More recently contributed to a piece on How (and Why) Musicians Are Using Twitter for Read Write Web. Check it out below and consider some of his points as you manage your band’s social marketing strategy.
“Asking Twitter followers to buy one’s latest album is probably not a good approach, warns More. “That doesn’t provide any value for your fans. It’s a demand.” Instead, the experts recommend having conversations with fans, soliciting their feedback when appropriate and doing things like host group interviews via Twitter. When the opportunity arises for fans to enter their credit card information, those that want to will do it.”
More at Read Write Web.