Headliner CEO Mike More recently contributed to a piece on How (and Why) Musicians Are Using Twitter for Read Write Web. Check it out below and consider some of his points as you manage your band’s social marketing strategy.
“Asking Twitter followers to buy one’s latest album is probably not a good approach, warns More. “That doesn’t provide any value for your fans. It’s a demand.” Instead, the experts recommend having conversations with fans, soliciting their feedback when appropriate and doing things like host group interviews via Twitter. When the opportunity arises for fans to enter their credit card information, those that want to will do it.”
More at Read Write Web.
It’s been over a decade since Napster first turned the music industry upside down. CNN recently published an article on the digital sales topping physical sales for the first time since the format shook things up.
As Laurie Segall writes on CNNMoney, “According to a Nielsen and Billboard report, digital music purchases accounted for 50.3% of music sales in 2011. Digital sales were up 8.4% from the previous year, while physical album sales declined 5%.”
The article also includes some insight from Headliner CEO Mike More. Check his quote below and click over to the article for the rest of the story.
Mike More, CEO of Headliner.fm, says the future may not be digital sales. More cites Spotify’s model as the music consumption of the future, where he says more consumers will pay for access to music streaming services rather than purchasing songs.
“I think you have a whole generation who doesn’t care if they own anything,” he says. “Accessibility has become paramount. This is what consumers want — they want it everywhere and on all their devices.”
The cover story for this week’s Billboard Magazine is The 10 Top Music Startups of 2011, and Headliner.fm is very happy to be ranked #4 on the list by the industry bible’s editors.
In the write up, Anthony Bruno and Glenn Peoples cite how Headliner.fm was able to identify and solve a challenge facing many independent musicians: marketing. Speaking with Mike More, they highlight Headliner’s ability to apply the new social web to the old opening act model using its unique recommendation platform. It also points to Headliner’s member base tripling in growth as proof of how Headliner successfully uses the social web’s open graph to help artists of all kinds reach new audiences with targeted, organic messages.
But, don’t take it from us. Click the article to enlarge it and read for yourself. There are a lot of exciting developments in the works at Headliner. Although we came in at #4 this time, you better believe we’ve got our eyes on the #1 spot. Thanks again to every Headliner.fm member and all the connected fans that have supported the product and make our collective success possible.
Headliner CEO Mike More was recently interviewed by The Next Web on our “innovative platform and how it affects the technology, social media and music worlds.” Below is a quote from Mike. Read the full interview at The Next Web.
“The people who win on Headliner.fm are the people that send the best quality recommendations to their fans,” said Mike More, Headliner.fm’s founder and CEO. “And if you recommend good things to your fans, you will build affinity with your fan base and they will be responsive to your messages.
Headliner.fm CEO Mike More stops by the studios of NBC New York Nonstop. He discusses how Headliner.fm uses social networks like Facebook, Twitter, Myspace and SoundCloud to connect musicians of all sizes and styles, from Maroon 5, Diddy and Pitbull to new music fans through Headliner’s unique recommendation exchange.
Headliner.fm CEO Mike More on NBC New York Nonstop