Tag Archives: Marketing

Youtube Tips: Cross-Promotion & Collaboration

If any network can speak to the power of cross-promotion and collaboration, it’s Youtube. The network is home to thousands of content creators who manage to become internet personalities with little more than a webcam and a dream.

So, how does Youtube recommend you grow your audience without a massive marketing budget at your disposal? Cross-promote and collaborate, two ideas that are at the core of what CoPromote does – and the main reason we rebranded from Headliner.fm to CoPromote.com.

A couple of bullet points worth highlighting:

  • Identify similar or relevant channels and invest in these relationships
  • When thinking about who your next collaboration partner should be, keep your audience top of mind: who and what would they like to see? 

Click through for additional advice on how to make the most of Youtube specifically; then consider how you can apply these co-promotion techniques to your own videos, your brand, and your campaigns on CoPromote.

Cross-Promotion & Collaboration

Strategy

Work with other creators and cross-promote content between channels.

Why it Works

Collaborating with and promoting other creators in the community can be one of the most powerful ways to reach new audiences. Other YouTube creators are a critical part of your community on YouTube.

How to Do it

Create a strategy to cross-promote your content to relevant audiences. Find and reach out to channels with similar audiences for collaborations.

What Makes Content Go Viral? The New Yorker Offers Six Tips

The New Yorker recently published an article that attempts to answer the social web’s million dollar question:

“What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?”

This being the New Yorker, references to Aristotle were made. Classics aside, they identified three basic triggers:

“Ethics, emotion, logic—it’s credible and worthy, it appeals to me, it makes sense. If you look at the last few links you shared on your Facebook page or Twitter stream, or the last article you e-mailed or recommended to a friend, chances are good that they’ll fit into those categories.”

Among the tips they offer:

“First, he told me, you need to create social currency—something that makes people feel that they’re not only smart but in the know.” 

Here’s the link:

As you read through the article, keep the following questions in mind:

  • How can you apply these ideas to your own content sharing in general, and specifically to the posts you share through CoPromote?
  • Is the copy in your messages compelling and to the point?
  • Do people know what they’re clicking on?
  • Will sharing it add value to their social presence?

We have noticed that some of the messages that perform best on CoPromote’s platform are well written, compelling, give members a clear sense of what they are sharing, and sharing it adds value to their news feeds and social presence.

What has been your experience with successfully sharing viral content? Let us know!

 

 

How Headliner Facilitates Social Marketing’s Top Goal: Engagements

One of the biggest questions around marketing on social media is return on investment (ROI). Over the years, as social media marketing became the norm, the definition has shifted. According to a post in eMarketer recently, the top goal for social marketing at the moment is Consumer Engagement (tied with Brand Lift), followed by Influencing Consumer Behavior, Positive Statements, and then Increased Sales.

At Headliner, we have always believed that engagement makes all the difference. Every time someone shares your message in their status update, Headliner provides you a direct link to the post. Some of the most successful members of the Headliner community are those who take advantage of that link and make the time to follow up and engage the new audiences they are introduced to through our community. If you haven’t been following up on your Headliner recommendations, give a try – you might make some new friends in the process.

Via: eMarketer:

“In 2011, increasing sales was the No. 1 goal of social media marketing, embraced by 100% of respondents. In 2012, it dropped below 50%, as marketers reassessed their priorities. This year, they seem to be reaching equilibrium, as increasing sales was cited as a leading goal by 58%.”

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Social Media, Headliner’s Domain, Tops Internet Activity

400x300-icons-1Who is using social media, and how are they using it? The answers to that question are forever shifting, so it makes sense to stay on top emerging trends. A recent post at Buffer shares 10 stats that may help you rethink your social media strategy.

For example:

  • The fastest growing demographic on Twitter is the 55–64 year age bracket.
  •  189 million of Facebook’s users are ‘mobile only’
  • Social Media has overtaken porn as the #1 activity on the web

Why you may want to reconsider your social media strategy:

  • If you have a “one size fits all” approach to social media, you might be missing out on targeting a growing demographic by not marketing to them differently. 
  • If you’re not making your content mobile friendly, you are not maximizing your potential reach. 
  • If people spend the majority of their time online sharing, commenting, and replying to each other’s content on social media, you should be a part of that conversation. 

How does Headliner fit into the mix?

  • Headliner’s community is as varied as the content they generate. From musicians in their 20s to bloggers in their 30s and small businesses that cater to a wide age range, Headliner’s community is actively sharing thousands of pieces of content daily and providing members tools to custom target heir campaigns. 
  • Headliner’s recommendations post as status updates directly in people’s news feeds, making content easily accessible to anyone, on any device, anywhere. 
  • Headliner provides a platform that enable content creators to promote each other, and the tools to measure the resulting engagements. By helping you reach others and giving you the metrics to optimize your strategy, Headliner makes it possible for you to create ongoing conversations with new users, each and every time your content is shared. 

To learn more about Headliner’s features or join our rapidly growing community, go to: www.headliner.fm. As always, you can reach us on Facebook, Twitter, Tumblr, live chat, or email, and we’ll gladly brainstorm with you.

 

Interesting Social Media Stats and Headliner’s Core Value

This video has collected some interesting social media stats (and is set to a funky soundtrack, so it’s not as dull as it sounds). We’ve highlighted a few of them and how they relate to Headliner’s core value.

For example:

  • 53% of people on Twitter recommend products in their Tweets
  • 90% of people trust online recommendations from people they know
  • Only 14% trust traditional TV advertisements

How can Headliner help you in light of these stats?

  • Headliner does one thing: recommendations. When you connect with our platform, you join a community of content creators who see the value in collaborative marketing and trading recommendations.
  • Headliner’s recommendations post directly on people’s news feeds and are transparent – meaning, they look like regular status updates. So, whether people are browsing on their desktops, laptops, tablets, or mobile devices, Headliner’s recommendations will always be visible to online audiences.
  • Headliner’s recommendations are not ads, they are curated endorsements from compatible content creators, and they only exist on social networks where trust is a key factor. Unlike with TV ads, most people trust their friends on social networks.

Click through to the post here for more interesting data, and consider how you can apply Headliner’s co-marketing platform to amplify your content online.