Tag Archives: Marketing

Social Media, Headliner’s Domain, Tops Internet Activity

400x300-icons-1Who is using social media, and how are they using it? The answers to that question are forever shifting, so it makes sense to stay on top emerging trends. A recent post at Buffer shares 10 stats that may help you rethink your social media strategy.

For example:

  • The fastest growing demographic on Twitter is the 55–64 year age bracket.
  •  189 million of Facebook’s users are ‘mobile only’
  • Social Media has overtaken porn as the #1 activity on the web

Why you may want to reconsider your social media strategy:

  • If you have a “one size fits all” approach to social media, you might be missing out on targeting a growing demographic by not marketing to them differently. 
  • If you’re not making your content mobile friendly, you are not maximizing your potential reach. 
  • If people spend the majority of their time online sharing, commenting, and replying to each other’s content on social media, you should be a part of that conversation. 

How does Headliner fit into the mix?

  • Headliner’s community is as varied as the content they generate. From musicians in their 20s to bloggers in their 30s and small businesses that cater to a wide age range, Headliner’s community is actively sharing thousands of pieces of content daily and providing members tools to custom target heir campaigns. 
  • Headliner’s recommendations post as status updates directly in people’s news feeds, making content easily accessible to anyone, on any device, anywhere. 
  • Headliner provides a platform that enable content creators to promote each other, and the tools to measure the resulting engagements. By helping you reach others and giving you the metrics to optimize your strategy, Headliner makes it possible for you to create ongoing conversations with new users, each and every time your content is shared. 

To learn more about Headliner’s features or join our rapidly growing community, go to: www.headliner.fm. As always, you can reach us on Facebook, Twitter, Tumblr, live chat, or email, and we’ll gladly brainstorm with you.

 

Interesting Social Media Stats and Headliner’s Core Value

This video has collected some interesting social media stats (and is set to a funky soundtrack, so it’s not as dull as it sounds). We’ve highlighted a few of them and how they relate to Headliner’s core value.

For example:

  • 53% of people on Twitter recommend products in their Tweets
  • 90% of people trust online recommendations from people they know
  • Only 14% trust traditional TV advertisements

How can Headliner help you in light of these stats?

  • Headliner does one thing: recommendations. When you connect with our platform, you join a community of content creators who see the value in collaborative marketing and trading recommendations.
  • Headliner’s recommendations post directly on people’s news feeds and are transparent – meaning, they look like regular status updates. So, whether people are browsing on their desktops, laptops, tablets, or mobile devices, Headliner’s recommendations will always be visible to online audiences.
  • Headliner’s recommendations are not ads, they are curated endorsements from compatible content creators, and they only exist on social networks where trust is a key factor. Unlike with TV ads, most people trust their friends on social networks.

Click through to the post here for more interesting data, and consider how you can apply Headliner’s co-marketing platform to amplify your content online.

We are often asked by members…

We are often asked by members, “What should I say about myself?”

Content creators don’t often ask themselves why anyone would be interested in their work. They are devoted, passionate and inspired about it and they believe that should be obvious and appealing to people.

In theory, this is true. But you have to think practically: your content, however awesome it is, is still competing for people’s attention in a very crowded, and easily distracted internet. Understanding how you can make your messages stand out and get people’s attention is essential to your marketing success.

With that in mind, here are some basic tips for helping you write a promotion message that will get the community to start sharing your content with their fans.

  • Media posts do better. Are you linking to a video, song, or image?
  • Engage your audience. Include details unique to you and your brand.
  • Increase your trust: add your Twitter ID or name to your message.
  • Create curiosity: use a title, a quote, or ask a question in your message.
  • Share reviews: endorsements from people who like your product are the best promotion tool you can ask for.
  • Offer to Follow, Like, or Support others in return for sharing your posts.
  • If you’re promoting something time-sensitive, make sure you plan ahead and mention your deadline.
  • Are you requesting an action or feedback? Listen, Download, Watch, Share….
  • Promoting to Twitter fans? #Hashtags make it easy for people to find your message by topic. Consider adding one relevant to your topic.

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Each user is unique,  their content is different, and their promo needs will vary.

Hopefully these suggestions will help you think of ideas for marketing your content. If you still have questions, or need a little inspiration, just reach out. We’ll be happy to take a look at your promotion and give you some free advice.

Best

Jorge and everyone at CoPromote

Youtube Says: Cross Promote

 

Youtube recently released an updated version of their Creator Playbook, aimed at Musicians. Both manuals are full of handy advice on how to make the most of your Youtube channel.

One section that caught our attention was Community building tips, wherein they recommend Cross Promotion, which is at the core of Headliner’s mission.

Curation
• Use the channel’s activity feed to promote relevant content from other artists.

Social media
• Leverage your social media channels— Google+, Facebook, and Twitter—to promote, follow, and Like other channels.

Follow the links below to download the PDFs.

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CrossPromo Youtube

Sources

YouTube Playbook Guide: Music

http://services.google.com/fh/files/misc/music_playbook_guide.pdf

Creator Playbook

https://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/playbook/media/pdfs/playbook.pdf

More: https://www.youtube.com/yt/playbook/index.html

 

 

Connect Your Tumblr to Headliner!

Great news, Tumblr members!

Now you can connect your Tumblr account to Headliner.fm and reach an even wider audience. To connect your Tumblr to Headliner, simply follow the three easy steps below.

Step 1: Register or log into Headliner with a social login or email address. Under Account Settings, look for the social networks tab and authorize your preferred networks.

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Step 2: Authorize Headliner to access your Tumblr account. Once you allow access, you should see our Headliner app in your authorized apps tab on Tumblr.

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Step 3: Create a promotion, and select Tumblr to include users who have also connected Tumblr to Headliner .

That’s it!