Youtube recently released an updated version of their Creator Playbook, aimed at Musicians. Both manuals are full of handy advice on how to make the most of your Youtube channel.

One section that caught our attention was Community building tips, wherein they recommend Cross Promotion, which is at the core of Headliner’s mission.

Curation
• Use the channel’s activity feed to promote relevant content from other artists.

Social media
• Leverage your social media channels— Google+, Facebook, and Twitter—to promote, follow, and Like other channels.

Follow the links below to download the PDFs.

CrossPromo Youtube

Sources

YouTube Playbook Guide: Music

http://services.google.com/fh/files/misc/music_playbook_guide.pdf

Creator Playbook

https://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/playbook/media/pdfs/playbook.pdf

More: https://www.youtube.com/yt/playbook/index.html

Now you can connect your Tumblr account to Headliner.fm and reach an even wider audience. To connect your Tumblr to Headliner, simply follow the three easy steps below.

Step 1: Register or log into Headliner with a social login or email address. Under Account Settings, look for the social networks tab and authorize your preferred networks.

Step 2: Authorize Headliner to access your Tumblr account. Once you allow access, you should see our Headliner app in your authorized apps tab on Tumblr.

Step 3: Create a promotion, and select Tumblr to include users who have also connected Tumblr to Headliner .

That’s it!

No surprise that artist websites come first, but it’s interesting to note that Wikipedia ranks 4th, just below Facebook and Radio. “The Future Of Music Is… Wikipedia??” Who would have thunk it?

Read the full article here: http://readwrite.com/2012/12/06/social-media-drives-album-sales

Unpleasant Truth No. 1:

ENGAGEMENT CAN’T BE SEEN IN DOLLARS

Until Lady Gaga, Skittles had the record for most likes and comments on a single Facebook post. Did it boost sales? “Anybody who says they can track that is in a bubble,” says Michael Lebowitz, CEO of Big Spaceship, the ad firm behind the Skittles campaign.

Unpleasant Truth No. 2:

SOCIAL IS JUST PR IN OVERDRIVE

Two weeks before McDonald’s was to go on a hiring spree, it released videos of employees praising their “McJobs.” The goal: preempt criticism. On hiring day, 98% of social talk was either positive or neutral. Spin wins!

Unpleasant Truth No. 3:

MONEY CAN’T BUY EVERYTHING

To coincide with a daylong campaign, Kraft asked Klout to change the name of its social influence measurement “Klout score” to “fun score.” The answer: no. In social, platforms hold the power.

Unpleasant Truth No. 4:

FACEBOOK ISN’T A MEGAPHONE

Brands with more than 1 million fans reach only 3% to 5% of them a day, estimates Jeff Widman of analytics platform PageLever. To find out why, Widman asked social marketers if they ever visit fan pages as users. Their reply: “Oh, never.”

Unpleasant Truth No. 5:

YOU’RE BEING WATCHED

A big brand recently broke Facebook’s rule against using a post as a sweepstakes. Reps were in touch within an hour. “They don’t want brands gaming the system for engagement,” the brand’s rep admitted.

Unpleasant Truth No. 6:

CONTENT RARELY GOES VIRAL

Stop thinking in those terms, says Microsoft Research’s Duncan Watts: “Rather than ideas propagating for generations, almost everything terminates within one degree of the seed. If you want something to spread, generate an enormous number of seeds.”

Source: Fast Company

Headliner is great for spreading your message to new potential fans and clients,
but you can also use headliner to fund raise for causes your passionate
about! Check out this letter from “Ship For Charity” Its sure to inspire!

visit http://dareenhakim.com/ to learn more

Ship for Charity

and follow on tumblr http://dareenhakimcollection.tumblr.com/

Some insight from Seth Godin:

Most amateurs and citizens believe that marketing is the outer circle.

Marketing = advertising, it seems. The job of marketing in this circle is to take what the factory/system/boss gives you and hype it, promote it and yell about it. This is what so many charities, politicians, insurance companies, financial advisors, computer makers and well, just about everyone does.

The next circle in has so much more leverage. This is the circle of telling a story that resonates with a tribe. This is the act of creating alignment, of understanding worldviews, of embracing and elevating the weird. Smart marketers in this circle acknowledge that their product or service isn’t for everyone, but bend over backwards to be sure that some people will be able to fall in love with it.

The next circle in easily overlooked. This is the act of changing what surrounds the actual product or service, adding enough usability and support and atmosphere that the perception of the product itself changes. Zappos did this for shoes. Ikea almost willfully goes in the other direction with its furniture assembly and delivery approach. When you go to an expensive restaurant, you’re buying far more than what the chef cooked. Products and services are only commodities if you treat them that way.

And the innermost circle is the product or service itself. When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game–marketing seems a lot easier. Of course, that’s because you did the marketing when you invented the thing, saving you the expense and trouble of yelling about it.

When in doubt, when your marketing isn’t working, the answer is easy: go one circle in.

- Seth Godin

Headliner How It Works from headliner.fm on Vimeo.

Headliner was started to help artists reach each other’s fans. The idea worked so well that non-musicians took note. Thanks to your ongoing support, we have now opened up Headliner for everyone in all industries!

A Few Things to Note

The service will still function the same. You create a message to share, we match it with a compatible community, and once your message is posted to their networks, we provide you details on the engagements so you can continue the conversation with your new audience. However, a few details have been customized to make Headliner work for everyone.

Band Bucks are now Karma Cash

We believe that accepting promotions isn’t just about earning rewards but it’s about helping each other out, so now Band Bucks have a new name, Karma Cash! We are a great community because you are excellent to each other – keep it up!

Multiple Genres/Categories

We’ve added new functionality that will help you describe who you are and what you do more specifically. Using this information will help us connect you with promotions that you and your fans will like. Head over to your settings now and set it up. To set up your industry, click “Settings”, next to “Your Industries” click “Edit.”

Musicians Only

We realize that some of you may want to preserve your musicians-only experience. Using your Email Notifications, help us determine what what types of promotions you would like to receive. If you are not interested in receiving promotion requests from other types of influencers, click “Account Settings”, “Email Notifications” and make sure the second box is unchecked.

We hope that you will like the changes and make the new members of our community feel right at home. We have tried to integrate the changes as efficiently as possibly, but we understand if you have questions, concerns or comments. Please reach out to support@headliner.fm we will get back to you asap.

“Asking Twitter followers to buy one’s latest album is probably not a good approach, warns More. “That doesn’t provide any value for your fans. It’s a demand.” Instead, the experts recommend having conversations with fans, soliciting their feedback when appropriate and doing things like host group interviews via Twitter. When the opportunity arises for fans to enter their credit card information, those that want to will do it.”

More at Read Write Web.

At Headliner, we want to help all of our users get heard. So, we’ve decided to start showing some love to all the artists who came close to winning the Band of the Month contest. Below are 5 runners up for the Good Charlotte Band of the Month contest that was won by Aim for the Weekend.

All the runners up below will be receiving 100,000 free band bucks to help them get their music out there. Congratulations again to everyone who not only won and entered this contest, but has the heart and soul to make music every day.

Monks of Mellonwah
http://www.monksofmellonwah.com

The Monks of Mellonwah are a four piece alternative funk/rock band from Sydney, Australia. Their unique sound blends elements of classic influences Hendrix, Zeppelin and Pink Floyd, along with the more modern sounds of The Raconteurs, Red Hot Chili Peppers and Muse. The Monks have recently filmed their first music video for “Swamp Groove” out of their first EP, Stars are Out.

 Pete Lavoie
http://petelavoie.com/

Pete Lavoie is a singer/songwriter from Montreal, Canada. He has recently released a music video for his single “Nice” and is available on iTunes.

REMOVE SILENCE
http://www.removesilence.com

REMOVE SILENCE is a band from Sao Paulo, Brazil, formed in 2007. Their debut album, REMOVE SILENCE – FADE, was released in Brazil in September 2009, via Dynamo Records, and is obtaining excellent response in Brazil and worldwide. Recently, REMOVE SILENCE was pre-indicated to the 2011 Grammy Awards. The categories are – “Best Rock Album” with their song “Fade”, and “Best Hard Rock Performance” with the song “Pressure”.

INTO MY PLASTIC BONES
http://www.intomyplasticbones.info

INTO MY PLASTIC BONES is an experimental rock band from Torino, Italy. Since 2006, they have released two full-length albums and have been actively performing and recognized throughout alternative music press.

Brooke Webb
http://www.brookewebbrocks.com/

Brooke Webb is a pop/rock singer/songwriter from Nashville, TN, signed to Jim Jam Entertainment & Farriswheel Entertainment. Her new release, “Said What I Wanted” is scheduled to be out by December on iTunes.

BUTTER
http://www.butterrocks.com

Butter is a 4 piece high-energy rock band based out of Virginia Beach. The name Butter has become synonymous with music at the beach over the past nine years where the band now headlines many of the festivals such as ECSC, the Neptune Festival, the JT Walk, and Norfolk Sertoma.

Some key findings you should try to apply to your own band’s use of social media:

• 7 out of 10 of the most popular pages on FB were musician pages
• On average, the top 250 artists post 1.6 times a day
• Fans engage with the Facebook wall more than the Band Page (35% vs 31%)
• The top 3 genres were Pop (29%), Rock (28%) and Hip Hop (12%)

More info here.