Tag Archives: Marketing

How to Make Facebook’s Algorithm Work for Your Brand: Post Links!

An optimistic study points to a bright spot in Facebook’s ever-shifting newsfeed algorithm.

According to an article by ShopIgniter, one way to make your posts stand out is to include links. Media-rich posts still seem to do well, but for those cases when you don’t have media to attach, it’s encouraging to know that adding a link can boost the presence of your posts.

Fortunately for CoPromote members, sharing links is what we’re all about! Any traction our members may lose in the ongoing adjustments, they can make up for it by being connected to a network with thousands of similar people eager to share their posts for them. As reaching your own social circle becomes more difficult, being able to reach beyond your circle becomes increasingly valuable.

Below is an excerpt from the article in Business Insider. Click through for more details.

ShopIgniter looked at posts made by 15 major brands in the two weeks before and after this later tweak, and found that while reach for text status updates dropped a staggering 65%, reach for photos and videos posted stayed about the same, and reach for link posts actually jumped 30%.”

Read more: http://www.businessinsider.com/facebook-rewards-brands-who-post-links-2014-3#ixzz2wGCHGPk5

CoPromote CEO Mike More at SXSW #ContentShock: “Your network is the entire web.”

CoPromote CEO Mike More went to SXSW to speak on a panel sponsored by ffvc, “Content Shock: Is content marketing sustainable?”

Also featured were Jordan Kretchmer, CEO of Livefyre; Sachin Kamdar, CEO of Parse.ly; and Joe Lazauskas, Editor-in-Chief at Contently.


Our big take-aways:

And perhaps more importantly:

Youtube Tips: Cross-Promotion & Collaboration

If any network can speak to the power of cross-promotion and collaboration, it’s Youtube. The network is home to thousands of content creators who manage to become internet personalities with little more than a webcam and a dream.

So, how does Youtube recommend you grow your audience without a massive marketing budget at your disposal? Cross-promote and collaborate, two ideas that are at the core of what CoPromote does – and the main reason we rebranded from Headliner.fm to CoPromote.com.

A couple of bullet points worth highlighting:

  • Identify similar or relevant channels and invest in these relationships
  • When thinking about who your next collaboration partner should be, keep your audience top of mind: who and what would they like to see? 

Click through for additional advice on how to make the most of Youtube specifically; then consider how you can apply these co-promotion techniques to your own videos, your brand, and your campaigns on CoPromote.

Cross-Promotion & Collaboration

Strategy

Work with other creators and cross-promote content between channels.

Why it Works

Collaborating with and promoting other creators in the community can be one of the most powerful ways to reach new audiences. Other YouTube creators are a critical part of your community on YouTube.

How to Do it

Create a strategy to cross-promote your content to relevant audiences. Find and reach out to channels with similar audiences for collaborations.

What Makes Content Go Viral? The New Yorker Offers Six Tips

The New Yorker recently published an article that attempts to answer the social web’s million dollar question:

“What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?”

This being the New Yorker, references to Aristotle were made. Classics aside, they identified three basic triggers:

“Ethics, emotion, logic—it’s credible and worthy, it appeals to me, it makes sense. If you look at the last few links you shared on your Facebook page or Twitter stream, or the last article you e-mailed or recommended to a friend, chances are good that they’ll fit into those categories.”

Among the tips they offer:

“First, he told me, you need to create social currency—something that makes people feel that they’re not only smart but in the know.” 

Here’s the link:

As you read through the article, keep the following questions in mind:

  • How can you apply these ideas to your own content sharing in general, and specifically to the posts you share through CoPromote?
  • Is the copy in your messages compelling and to the point?
  • Do people know what they’re clicking on?
  • Will sharing it add value to their social presence?

We have noticed that some of the messages that perform best on CoPromote’s platform are well written, compelling, give members a clear sense of what they are sharing, and sharing it adds value to their news feeds and social presence.

What has been your experience with successfully sharing viral content? Let us know!

 

 

How Headliner Facilitates Social Marketing’s Top Goal: Engagements

One of the biggest questions around marketing on social media is return on investment (ROI). Over the years, as social media marketing became the norm, the definition has shifted. According to a post in eMarketer recently, the top goal for social marketing at the moment is Consumer Engagement (tied with Brand Lift), followed by Influencing Consumer Behavior, Positive Statements, and then Increased Sales.

At Headliner, we have always believed that engagement makes all the difference. Every time someone shares your message in their status update, Headliner provides you a direct link to the post. Some of the most successful members of the Headliner community are those who take advantage of that link and make the time to follow up and engage the new audiences they are introduced to through our community. If you haven’t been following up on your Headliner recommendations, give a try – you might make some new friends in the process.

Via: eMarketer:

“In 2011, increasing sales was the No. 1 goal of social media marketing, embraced by 100% of respondents. In 2012, it dropped below 50%, as marketers reassessed their priorities. This year, they seem to be reaching equilibrium, as increasing sales was cited as a leading goal by 58%.”

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