Everyone’s upset about Facebook’s decreasing organic reach for pages. The good folks at Shift Communications have done something constructive about it: they created a calculator so that people could estimate the cost of reaching their own audience.
You can find the calculator here: http://www.shiftcomm.com/facebook-page-cost-calculator/
Using ourselves as examples, here’s what CoPromote could expect to spend in order to reach our own fans on Facebook, using Shift’s calculator.
CoPromote FB Friends, followers, fans: 26,513
Promoted Posts per day: 3
With 26513 Likes, your Facebook budget to have 3 post(s) by your page seen by 100% of your current Likes is $397.70 per day.
Plan to spend $103402.00 for the remainder of 2014 on Facebook Promoted Posts at 3 per day if you want all of your current Likes to see your Promoted Posts.
Almost $400 to reach our own followers, with little chance or reaching new people or extending our network.
Fortunately, on CoPromote, you can reach new people with every post – for free. And, if you decide to pay or subscribe, you can definitely reach more new people through us for less.
Best of all, CoPromote is 100% opt-in, so everything that is being shared through us has been reviewed and endorsed by the people sharing it.
Plus, you can add them to your CoPromote network, which means they are almost 100% more likely to share your posts again next time they see them.
Give it a try, and let us know: How much would it cost you to reach your own people on Facebook? Then join us and a community of content creators dedicated to sharing each other’s posts and reaching new people.