Measure what is measurable, and make measurable what is not so.
You’ve created some content. You’ve shared it on the social web. How do you know it’s working? How can you tell what to optimize? Metrics!
Metrics measure how people are interacting with your posts. Depending on your strategy, you may need metrics that show sales, brand recognition, or audience growth. Before you start your next social marketing campaign, be sure to identify your goals, and also the tools and metrics by which you will measure success.
Here are “5 Metrics every marketer should be watching” via the good folks at The Next Web. At the top of the list? Reach and Engagement, the very reason we built CoPromote for content creators.
Each social platform has its own specific metrics e.g. Facebook Insights, YouTube or Twitter analytics – but regardless of the nuances of way its presented, the most important aspects to look at are reach and engagement.
On CoPromote, Reach is how many people are connected to members that share your posts. Engagements are shares, likes, favorites, retweets, clicks. On average, CoPromote members sharing each other’s content can improve their reach and engagement metrics by up to 5-10X.