Youtube recently released an updated version of their Creator Playbook, aimed at Musicians. Both manuals are full of handy advice on how to make the most of your Youtube channel.

One section that caught our attention was Community building tips, wherein they recommend Cross Promotion, which is at the core of Headliner’s mission.

Curation
• Use the channel’s activity feed to promote relevant content from other artists.

Social media
• Leverage your social media channels— Google+, Facebook, and Twitter—to promote, follow, and Like other channels.

Follow the links below to download the PDFs.

CrossPromo Youtube

Sources

YouTube Playbook Guide: Music

http://services.google.com/fh/files/misc/music_playbook_guide.pdf

Creator Playbook

https://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/playbook/media/pdfs/playbook.pdf

More: https://www.youtube.com/yt/playbook/index.html

Facebook Home’s Four Most Promising Advantages Over Stock Android

Facebook Home’s Four Most Promising Advantages Over Stock Android

Take a visual tour of ‘Home’: Facebook’s pretty invasion of Android

Facebook also announced a phone called the HTC First. It comes preloaded with Home, and has a 4.3-inch screen, 4G LTE, and is available on AT&T. It’ll cost $99.

How to Use Cover Feed on Facebook Home [via: http://www.theverge.com/2013/4/4/4183172/facebook-home-android]

The Facebook phone strategy explained

Facebook Home’s killer app: Big, pretty advertisements

While Facebook is being uncharacteristically candid with its responses so far, it’s tough to see how it couldn’t be. Facebook is set to suck up 30 percent of mobile ad dollars this year, so obviously, advertising will be a core part of its plans with Home.

Sources:

http://qz.com/70955/the-facebook-phone-strategy-explained/

http://theweek.com/article/index/242348/take-a-visual-tour-of-home-facebooks-pretty-invasion-of-android

http://techcrunch.com/2013/04/04/facebook-homes-four-most-promising-advantages-over-stock-android/

http://venturebeat.com/2013/04/04/facebook-home-advertisements/

Twitter acquired the music discovery service We Are Hunted last year and is using its technology to build a standalone music app, CNET has learned.

The app, to be called Twitter Music, could be released on iOS by the end of this month, according to a person familiar with the matter. Twitter Music suggests artists and songs to listen to based on a variety of signals, and is personalized based on which accounts a user follows on Twitter. Songs are streamed to the app via SoundCloud.

One aspect of the app artists are sure to like — users can follow them on Twitter directly from Twitter Music.

Read More

We’ve added a new feature for Pro users: Budgets. Now, you can set a maximum spending limit for your promotions to help you get the most of your marketing campaigns.

The only restriction is that you must budget at least 5,000 in Karma Cash.

Try it now and let us know what you think! As always, feel free to reach out with any questions.

- support@headliner.fm

Account Settings is also where you will find the Media tab for adding Soundcloud or Vimeo files to your profile. You can also find a record of all your transactions and info on subscriptions.

See the screen shot below for details.

Now you can connect your Tumblr account to Headliner.fm and reach an even wider audience. To connect your Tumblr to Headliner, simply follow the three easy steps below.

Step 1: Register or log into Headliner with a social login or email address. Under Account Settings, look for the social networks tab and authorize your preferred networks.

Step 2: Authorize Headliner to access your Tumblr account. Once you allow access, you should see our Headliner app in your authorized apps tab on Tumblr.

Step 3: Create a promotion, and select Tumblr to include users who have also connected Tumblr to Headliner .

That’s it!

“Today at IAB MIXX, Brad Smallwood, Facebook’s Head of Measurement and Insights, discussed findings from a study conducted in partnership with Datalogix—using a new tool that connects ad exposure (seeing a brand’s ad) on Facebook with in-store purchases (buying the brand’s product).”

After analyzing 50 digital campaigns, they came up with the following key conclusions. [Emphasis in italics is ours.]

• Impressions create value. 99 percent of sales generated from online branding ad campaigns were from people that saw, but did not interact with, ads— proof that it is the delivery of the marketing message to the right consumer, not the click, that creates real value for brand advertisers.
• Reach drives revenue for online brand marketers. This is a concept very familiar to TV marketers, who often start with a reach objective—but until now hadn’t been proven for online. When applied to digital brand campaigns, the study demonstrated that campaigns that maximized reach had on average a 70 percent higher return-on-investment.
• Finding the right message frequency is key. The study revealed that for online brand campaigns, if you reallocated high frequency impressions to people seeing too few impressions, you would see a 40 percent increase in ROI with the same budget. What this means is that for every online campaign there is a “sweetspot” of effective frequency that maximizes return on investment, and that the DataLogix tool can help marketers empirically isolate that sweetspot for each brand and campaign.

More: http://www.facebook-studio.com/news/item/making-digital-brand-campaigns-better

Takeaway: If you’re frustrated because you are not seeing a direct, instant correlation between reaching people and getting them to buy your stuff, you’re not alone. Show your stuff frequently enough to the right people and you will start to reap the value of reach.

- Headlinerfm

More: http://nxt.bg/2012 #stateoftheindustry

Source:

https://www.nextbigsound.com/industryreport/2012/

We have updated the My Promotions page and the Metrics info display. Check the screenshots and descriptions below for more detail.

My Promotions Page

The My Promotions page displays your active promotions. It summarizes the number of Reposts, the new audience Reach, and the Amplification score for each promotion.

Metrics, details

The Metrics screen provides more details on each promotion.

• The number of Reposts now counts each social network individually. So if one person recommends you on both Facebook and Twitter, that counts as two (2) Reposts.
• The Reach is still the size of the audience (fans/followers) connected to everyone that recommended you on their social networks.
• The Amplification score calculates the difference, or lift, between how many people you would have reached on your own, versus how many you reached using Headliner.
• Engagements refers to all the actions taken on the post on each network, meaning: Clicks, Likes, ReTweets, and Comments.

Note: If your promo only targeted Facebook, you will not see Twitter metics (as there are none in that case); and vice versa.

Metrics, Summary

The Summary screen gives you the overall metrics for all of your promotions — total number of reposts, fan reach, engagements — as well as your Karma Cash balance. Please remember: Recommendations are now labeled Reposts, and the metric counts each post shared on Facebook and Twitter separately.

We hope the cleaner design and the updated metrics will provide you with better insight so you can optimize your campaigns on Headliner.fm.

If you have any questions, just let us know and we’ll be happy to review the changes with you.

Cheers!

Everyone at Headliner.fm

The new year is a great time for a makeover, right? Our redesign isn’t just for fun, though. Yes, it will be easy on the eyes, and it will also be easy on the mind, helping you make the most of your time and promotions on Headliner. The screenshot below is a preview of changes in the works.

We will be adding more posts with additional details in the next few days.

As always, if you have questions about the site updates, or anything else, reach out and we’ll do our best to help.

Thanks! support@headliner.fm