Imagine you’re invited on a journey but the person doesn’t tell where you’re going, how you’re going to get there, or how you will know when you’ve arrived. The more adventurous among us would have no problem going along for the ride.
Social marketing, however, is not a ride. Social marketing today is how a lot of people build awareness, loyalty, and sales for their product, content, and brands. They invest not only money, but time and energy into promoting their work.
How, then, do you approach social marketing effectively? You begin, as always, by asking the right questions:
- What are your goals?
- How will you achieve them?
- How do you measure the success of your social media campaign?
The good folks at Buffer have put together a post to help social marketers identify their goals, game plan, and metrics. We’ve summarized a few of the key points for CoPromote members. For more details, click through to read How to Build a Social Media Strategy and Measure the Results via @buffer By Kevan Lee.
What Kind of Campaign Are You Boosting?
Metrics for Measuring Boost Success
- Awareness: growth (followers, shares), engagement (replies, comments, retweets), shareability (boosts), likes, subscribes
- Loyalty: engagement (replies), sentiment (comments), influence (retweets/re-shares)
- Sales: clicks, sales/downloads, conversion rates (join, register)
PIM: Plan, Implement, Measure
From the planning and implementation stages, you will already have a sense of the goals you want to achieve. Keeping in mind the metrics will give you a clear view of what to track and help you see if your implementation aligns with the plan you have set forth. Optimizing will help you identify whether it is important to change up your game plan or continue in a steady pace. In Buffer’s words, when it comes to strategy and metrics: Revisit, Revisit and Revisit.
To read more, click through to the original post, “How to Build a Social Media Strategy and Measure the Results” via @buffer By Kevan Lee: https://blog.bufferapp.com/social-media-strategy