RootMusic analyzed how the top 250 musicians on Facebook work the platform and posted the results with the chart below.
Some key findings you should try to apply to your own band’s use of social media:
- 7 out of 10 of the most popular pages on FB were musician pages
- On average, the top 250 artists post 1.6 times a day
- Fans engage with the Facebook wall more than the Band Page (35% vs 31%)
- The top 3 genres were Pop (29%), Rock (28%) and Hip Hop (12%)
The key take-aways as always are: music is one of the most popular types on content on the social web and artists that engage their fan base consistently are the most successful. Headliner can help you amplify your message by introducing you to audiences that already like music like yours through compatible musicians. Where you take that introduction is entirely up to you, but hopefully this data will inspire you to engage them directly and frequently.
More info here.