Updates from December, 2011 Toggle Comment Threads | Keyboard Shortcuts

• headlinerfm 5:51 pm on December 12, 2011 Permalink  

  Wouldn’t It Be Nice: Listening to the Beach Boys & Teaching Labels to Let Go 

   Fast Company posted an interesting article on why labels should learn to get let go of the old industry models and embrace how fans discover music and develop loyalties to artists today. The insight was inspired by an online listening session of the recently remastered and re-released Beach Boys classic album, Smile. As it turns out, while the technology has changed, word of mouth is still the best promotion an artist could ask for and sometimes silence sells better than noise. Excerpts below, full article at Fast Company.

  

  To Reach Fans Through Social Music Sites, Labels Need To Learn To Let Go

  “With the consumer, it’s all about sharing, and living life on your terms, not by an industry’s dictate.

  As the last chorus faded, the conversation began, and I was reminded once again of the power of music and its effects on the human condition, especially when mixed with the powerful experience of sharing it with others who share the same passion… 

  Now, that’s when the magic happens…”

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• headlinerfm 4:41 pm on December 12, 2011 Permalink
  Tags: Academy Awards, Branding, case study ( 2 ), Impact, Influencers, Oscars, Sharing ( 2 ), Social Media ( 15 ), Yahoo   

  Yahoo & The Academy Awards: The Impact of Social Features & Influencers 

  Yahoo’s advertising team recently shared some interesting findings from a case study on the impact of social features using the Academy Awards as an example. They came up with some interesting results on how social sharing can boost a brand’s profile and engagement. More info below via Yahoo.

  The Impact of Social Features

  Today, social is about more than just posting personal updates. Consumers use social networks to broadcast everything from what brands they like, to what TV shows they are watching and how they just voted for their favorite stars online. This opens up a world of opportunities for brands, but what does this engagement mean for brand advertisers?

  To help answer this question, Yahoo! measured the brand impact for a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars. We spoke to 1,505 online entertainment fans and measured the increase in ad effectiveness between two sponsored Academy Awards pages: one with social features (test site) and one without (control site). The social feature within the test site was a sponsored Oscar winners voting module with a Facebook sharing feature. Both sites integrated a 300×250 and a 235×60 banner ad for an auto brand.

  Did influencers respond to ads with social features?

  • Brand metrics especially increased among influencers.

  – 15% increase in influencers’ total unaided ad awareness

  – 100% increase in influencers who stated that the auto brand “cares about its customers”

  – 45% increase in influencers who stated that the auto brand was “fun”

  

   

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