Updates from December, 2011 Toggle Comment Threads | Keyboard Shortcuts

• headlinerfm 3:21 pm on December 30, 2011 Permalink
  Tags: Chart, Infograph, Milestones ( 4 ), Social Currency, top 10 ( 5 ), Year End   

  Headliner Year-End Infograph: The Power of Many 

  As we close out 2011, we took a look back at Headliner’s growth.

  As expected, the top 10 list of artists with the most reach included some famous names like Pitbull and Diddy, but it also included many independent artists. In fact, the top two slots went to Steve Ryan and Incolide, proving that you don’t need a lot of money to share your music online.

  It wouldn’t hurt, but in the meantime, why not fund your online promotion using your social currency? The more your fans like, share, retweet, and comment on your posts online, the better your social currency. Deep reach and high engagement are key to building a supportive community of fans that will act as ambassadors for your music.

  Check out our infograph below summarizing how Headliner helps artist like Steve Ryan and Incolide make the most of their social currency to promote their music online.

  As the song goes, “You don’t have to be a star, baby, to be in our show.”

  

   

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• headlinerfm 5:12 pm on December 29, 2011 Permalink
  Tags: Artist of the Day ( 4 ), Band of the Day ( 5 ), Headliner of the Day ( 6 ), Miu Haiti   

  Headliner of the Day: Miu Haiti 

  Our Headliner of the Day is Miu Haiti, a young singer songwriter who’s making waves with her catchy, Caribbean-infused  R&B and Hip Hop. Check out her links for more info and to enjoy her music.

  

  About Miu Haiti

  Born on February 7th of 1988, She is the daughter of a saxophonist and a milliner. She came to life with deep artistic senses. She had great 1st singing experienced by achieving the semi finals of a contest on 2006 with her first composition on a Dancehall rhythm. a experience she never had before. The title song is HOT BOY and introduced her to singing with instrumental. It was a remarkable beginning for her since she never got into a studio before.

  Links

  http://www.miuhaiti.com/fr_home.cfm

  http://www.soundclick.com/bands/default.cfm?bandID=772475

  https://twitter.com/#!/miuhaiti

  https://www.facebook.com/miuhaiti

  http://tweetmysong.com/members/miuhaiti.htm

   

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• headlinerfm 5:10 pm on December 22, 2011 Permalink
  Tags: Band of the Month ( 10 ), Contests ( 4 ), Facebook ( 14 ), Marketing ( 19 ), Promotions ( 4 ), Social Media ( 15 )   

  Five Runners Up for Headliner’s Band of the Month 

  For every contest winner in life, there are also runners up, folks who came close but were edged out for some reason or other.

  At Headliner, we want to help all of our users get heard. So, we’ve decided to start showing some love to all the artists who came close to winning the Band of the Month contest. Below are 5 runners up for the Good Charlotte Band of the Month contest that was won by Aim for the Weekend.

  All the runners up below will be receiving 100,000 free band bucks to help them get their music out there. Congratulations again to everyone who not only won and entered this contest, but has the heart and soul to make music every day.

  

  Monks of Mellonwah
  http://www.monksofmellonwah.com

  The Monks of Mellonwah are a four piece alternative funk/rock band from Sydney, Australia. Their unique sound blends elements of classic influences Hendrix, Zeppelin and Pink Floyd, along with the more modern sounds of The Raconteurs, Red Hot Chili Peppers and Muse. The Monks have recently filmed their first music video for “Swamp Groove” out of their first EP, Stars are Out.

  (More …)

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• headlinerfm 2:42 pm on December 19, 2011 Permalink
  Tags: Artist of the Day ( 4 ), Band of the Day ( 5 ), Headliner of the Day ( 6 ), Ray Molina   

  Headliner of the Day: Ray Molina 

  Some musicians have always known what they wanted to do and dreamt of it as far back as they can remember dreaming. Others find their way to it by sometimes unexpected paths. However you come to your musical awakening, chances are once you’re there, you can’t imagine being anywhere else. Today’s Headliner of the day is Southern California native, Ray Molina.

  

   

  “During the past 5 years though I have lived in Helsinki, Finland, London, England and of course within SoCal. My career (sport scientist) took me to those places, but I have DJed for 14 years, and whilst in those places was fortunate to feel the culture of electronic dance music, especially the European side.

  It was not till last year whilst living in London to get my Masters degree that I serendipitously polished my DJ skills and started getting my feet wet with production. This happened because the topic of my dissertation involved helping an established producer/DJ and A&R man improve his performance (thats a whole ‘nother story!). My research for my Masters degree helped polish my own personal DJ skills by being around the culture; upon my completion of my dissertation I began a blog and making mixes under the series, “Pirate Satellite”.

  In March I will return to London, and I am in the works of confirming a VERY big date.”

  Check out Ray’s beats at his links below, and keep an eye out for promotion requests from him. As he has already proven, Ray is a go-getter, and will go wherever he needs to in order to make his dreams a reality.

  Ray Molina:

  Blogspot

  SoundCloud

  MixCloud

  Facebook

  Twitter

   

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• headlinerfm 3:56 pm on December 13, 2011 Permalink
  Tags: Engagement ( 4 ), Facebook ( 14 ), How-TO ( 5 ), Marketing ( 19 ), Social Media ( 15 ), Tips ( 15 ), Trends   

  Trends: How the Top 250 Musicians on Facebook Work It 

  RootMusic analyzed how the top 250 musicians on Facebook work the platform and posted the results with the chart below.

  Some key findings you should try to apply to your own band’s use of social media:

  • 7 out of 10 of the most popular pages on FB were musician pages
  • On average, the top 250 artists post 1.6 times a day
  • Fans engage with the Facebook wall more than the Band Page (35% vs 31%)
  • The top 3 genres were Pop (29%), Rock (28%) and Hip Hop (12%)

  The key take-aways as always are: music is one of the most popular types on content on the social web and artists that engage their fan base consistently are the most successful. Headliner can help you amplify your message by introducing you to audiences that already like music like yours through compatible musicians. Where you take that introduction is entirely up to you, but hopefully this data will inspire you to engage them directly and frequently.

  

  More info here.

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  Lorene is discussing. Toggle Comments

   

  • Lorene 11:18 pm on December 15, 2011 Permalink | Reply

    Too many compliments too little space, thanks!

• headlinerfm 5:51 pm on December 12, 2011 Permalink  

  Wouldn’t It Be Nice: Listening to the Beach Boys & Teaching Labels to Let Go 

   Fast Company posted an interesting article on why labels should learn to get let go of the old industry models and embrace how fans discover music and develop loyalties to artists today. The insight was inspired by an online listening session of the recently remastered and re-released Beach Boys classic album, Smile. As it turns out, while the technology has changed, word of mouth is still the best promotion an artist could ask for and sometimes silence sells better than noise. Excerpts below, full article at Fast Company.

  

  To Reach Fans Through Social Music Sites, Labels Need To Learn To Let Go

  “With the consumer, it’s all about sharing, and living life on your terms, not by an industry’s dictate.

  As the last chorus faded, the conversation began, and I was reminded once again of the power of music and its effects on the human condition, especially when mixed with the powerful experience of sharing it with others who share the same passion… 

  Now, that’s when the magic happens…”

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• headlinerfm 4:41 pm on December 12, 2011 Permalink
  Tags: Academy Awards, Branding, case study ( 2 ), Impact, Influencers, Oscars, Sharing ( 2 ), Social Media ( 15 ), Yahoo   

  Yahoo & The Academy Awards: The Impact of Social Features & Influencers 

  Yahoo’s advertising team recently shared some interesting findings from a case study on the impact of social features using the Academy Awards as an example. They came up with some interesting results on how social sharing can boost a brand’s profile and engagement. More info below via Yahoo.

  The Impact of Social Features

  Today, social is about more than just posting personal updates. Consumers use social networks to broadcast everything from what brands they like, to what TV shows they are watching and how they just voted for their favorite stars online. This opens up a world of opportunities for brands, but what does this engagement mean for brand advertisers?

  To help answer this question, Yahoo! measured the brand impact for a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars. We spoke to 1,505 online entertainment fans and measured the increase in ad effectiveness between two sponsored Academy Awards pages: one with social features (test site) and one without (control site). The social feature within the test site was a sponsored Oscar winners voting module with a Facebook sharing feature. Both sites integrated a 300×250 and a 235×60 banner ad for an auto brand.

  Did influencers respond to ads with social features?

  • Brand metrics especially increased among influencers.

  – 15% increase in influencers’ total unaided ad awareness

  – 100% increase in influencers who stated that the auto brand “cares about its customers”

  – 45% increase in influencers who stated that the auto brand was “fun”

  

   

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• headlinerfm 6:09 pm on December 2, 2011 Permalink
  Tags: Band of the Month ( 10 ), Contests ( 4 ), Headlinerfm ( 3 ), OAR, Of a Revolution ( 2 ), Ryanhood   

  O.A.R. Picks Ryanhood as Headliner’s Band of the Month 

  

  Ryanhood is Ryan Green and Cameron Hood – called “a match made in radio heaven” by the Arizona Daily Star. They’ve shared stages with Jason Mraz, Matt Nathanson, and Train, and even been tweeted about by Ellen Degeneres, who shared the band with millions of her followers. Their sweet and soaring harmonies, mesmerizing guitar melodies, and honest, searching lyrics all fit somewhere between Simon & Garfunkel, Arcade Fire, Mumford & Sons, and Jimmy Eat World.

  

  Ryanhood was chosen by O.A.R. as the latest Headliner.fm Band of the Month, and received a shout out on all of O.A.R.’s social networks, reaching 500,000 fans. To check out their tunes and hear why they were chosen by O.A.R., go to their site and grab a free download for yourself. Congratulations, Ryanhood! Can’t wait to see what’s next for you.

  To find out more about Headliner’s Band of the Month contest and see previous winners, check the link below.

  http://headliner.fm/winners.php

  http://headliner.fm/contests.php

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• headlinerfm 5:02 pm on December 2, 2011 Permalink
  Tags: Artist of the Day ( 4 ), Band of the Day ( 5 ), Headliner of the Day ( 6 ), Marian Sawyer   

  Headliner of the Day: Marian Sawyer 

  

  Marian Sawyer has endeared herself to the Headliner team in the past few months through her DIY style that mixes ambition, talent, hard work and grace in equal, intoxicating measure. Not only is she is an established vocalist who understands how the new music business works and successfully adapts her classic style to the changing times but she is also actively giving back through her charity work. The business may change, but good music endures. It’s been our pleasure to support Marian Sawyer in sharing her music, talent and message. Read more about her below. And check out her links to sample her jazzy tunes.

  Marian Sawyer Bio:

  With nothing more than a piano and the wide range of her voice, Marian Sawyer entertains audiences worldwide with the vocal honesty of artists of jazz’s yesteryear. Marian Sawyer’s work is greatly influenced by inspirational role models like Ella Fitzgerald, Helen Merrill, Aretha Franklin, and Sarah Vaughan.

  Each of Marian Sawyer’s five songs from her debut EP Marian K Sawyer, Live reached the number 1 position out of 31,000 SoundClick artists in her category of Jazz, and number 1 out of 1,600 in the Jazz Vocal category in 2009. Her music at SoundClick.com had over 36,000 plays with more than 14,000 page views. In addition, Marian Sawyer’s EP has been ranked number 1on the ReverbNation Jazz Chart local to Westport, Connecticut, number 44 on the ReverbNation U.S. National Jazz Chart and number 58 on their global Jazz Chart.

  With long standing commitment to charity, Marian Sawyer has performed at fundraising events for Save the Children, Habitat for Humanity, The Sheffield Island Lighthouse Fund, and a multitude of other efforts. Currently recording a new full length release, The Great American Songbook; Voice and Piano, with an expected release date in the coming months. She is available for radio interviews, TV appearances and studio sessions. Go to http://www.MarianSawyer.com for more information or to purchase downloads of Marian’s ballads.

  http://www.reverbnation.com/MarianKSawyer

  http://www.soundclick.com/MarianKSawyer

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