Updates from November, 2011 Toggle Comment Threads | Keyboard Shortcuts

  • headlinerfm 5:47 pm on November 29, 2011 Permalink
    Tags: , , , , , Syria   

    Headliner of the Day: Sham MCs 

    One of the great things about music is the way it can unite people from all over the world. It has often been said to be a universal language. At Headliner, we support indie artists of all kinds, from all over the world. In the past few months, we’ve come to know and dig Sham MCs, a Syrian rap group who gets the DIY indie grind, the importance of fan engagement and promotes positivity and consciousness among diverse people through their unique mix of Middle Eastern sounds and Hip Hop. They are walking their talk; in their own words: “Headliner fm taught me, Don’t live to survive, live to be worldwide.”

    More on Sham MCs:

    The Sham MCs would be taking the Syrian hip-hop scene by storm — if they weren’t creating the genre as they go.
    The group is all about crossing barriers — rapping in both English and Arabic and mixing hip-hop with the sounds of traditional Arabic music, while avoiding the lyrical clichés of both genres.
    The nine-member crew is a mix of Syrian Christians, Muslims and followers of new age spirituality. They’re taking advantage of more accessible recording technology, and the social media tools that have fueled uprisings in other Middle Eastern countries, to spread their music to a Syrian audience they say is hungry for hip-hop.
    MC Mic Son, who learned English from an online Ebonics course, took us into the studio during a recording session for the Sham MC’s second album.

    Support their fund raising campaign to finish their album on IndieGogo. Info below.

    For booking info:micsonfromshammcs@hotmail.com

    http://www.facebook.com/shammcsfans

    http://www.reverbnation.com/shammcs

    http://www.myspace.com/shammcs4life

    http://www.twitter.com/shammcs4life

    http://www.soundcloud.com/micsonjack

     

  • headlinerfm 4:16 pm on November 29, 2011 Permalink
    Tags: , , Reports, , , traffic, Video, Views   

    The Eyes Have It: 84 Million U.S. Internet Users Viewed 42.6 Billion Videos in October 

    The take-away from this eye-popping data is this: as a musician you should be sharing music videos to get your fans’ attention and drive traffic and awareness to your sites. If you want to throw in a cat or two, like Devo did for their album listening party, it might not hurt. The data is from comScore, but Hypebot did a nice summary. Check it out and then bust that camera out.

    Via Hypebot:

    New comScore data shows 84 million U.S. Internet users watched online videos in October for an impressive average of 21.1 hours per viewer. The total U.S. Internet audience viewed 42.6 billion videos, an all time high. Google sites, driven by YouTube, ranked #1 with 161 million unique viewers and 20.9 billion videos viewed. But Facebook, which was barely a blip on the video viewing charts just a couple of years ago, came in at #2 with 59.8 million viewers.

     

  • headlinerfm 6:02 pm on November 28, 2011 Permalink
    Tags: , , Motto   

    Headliner’s New Motto: Small Acts When Multiplied by Millions of People Can Transform the World. #Community 

     

  • headlinerfm 12:20 pm on November 28, 2011 Permalink  

    Headliner of the Day: Endway 

    Endway

    Boston based band ENDWAY is composed of Kevin McHugh (Guitar, Vocals), Dennis Walsh (Bass, Vocals), Andrea Belfiore (Drums), Morgan Dorr (Lead Vocals, Guitar) and Brian Lempert (Keys, Vocals). The band has four albums; “Endway” 2005, “Action” 2008, “Running Man” 2009 and “Colors” which was finished in the fall of 2010 and digitally released by Tainted Blue in the first quarter of 2011.

    After the band’s inception in 2004 the guys were nearly homeless. NowENDWAY has been featured on five different MTV shows including The Real World, Road Rules, and The Hills and has played performances from historic Fenway Park to The House of Blues to SXSW. Of ENDWAY, CBS Boston writes “pulling for comparison to Maroon 5, INXS and The Police, this band creates a truly original sound that is bound for your music collection.  Every appearance they make seems to be magical.”

    Endway have clearly hit on a winning combination of indie rock and radio-ready pop. The band recently used Headliner to promote their latest album, Colors through a video premiere and trivia contest.

    Fans were invited like the band on Facebook, watch a new video and submit their answers to trivia questions that were sent out as Headliner promotions. Artists were very supportive of the idea and Endway managed to reach thousands of fans, many of whom signed up for their email newsletter and a chance to win Colors ahead of its release date. Their campaign help them reach well over 3 million new fans through more than 300 bands that cross-promoted them through Headliner recommendations.

    If you don’t know Endway, check out the links below and get to know them.

    http://endway.com/news

    http://www.facebook.com/Endway

    http://twitter.com/#!/endway

    http://www.myspace.com/endway

    http://www.youtube.com/endwaymusic

     

     

  • headlinerfm 11:05 am on November 18, 2011 Permalink
    Tags: Aim for the Weekend, , , ,   

    Aim for the Weekend Chosen By Good Charlotte as Headliner’s Band of the Month 

    Good Charlotte have made their selection for Headliner’s latest Band of the Month contest. And the winner is… Aim for the Weekend! Aim for the Weekend were chosen from a long list of exciting Headliner bands to receive a shout out  Good Charlotte on all their social networks. Aim for the Weekend will also get a month of Headliner Pro for free. More about them below. Congratulations!

     

    Aim For The Weekend is a four piece pop/rock band from Northern Virginia. They have an unmatched work ethic that has propelled them to the top of their local music scene in just over a year. Their songs have been featured on radio stations both locally and abroad, they have headlined the legendary 9:30 Club in Washington, DC, and this is only the beginning. Aim For The Weekend is a band that everyone needs to be paying attention to.

    Aim for the Weekend

    on Facebook: http://www.Facebook.com/AimForTheWeekend

    on Twitter: https://twitter.com/#!/aim4theweekend

     

  • headlinerfm 3:57 pm on November 16, 2011 Permalink
    Tags: Affinity, , , , , , Mashable, ,   

    Connected Consumer Affinity, or Get To Know Your Fans 

    We all want to think of music as art, and fans as devotees with great taste, but if we ignore that music is a business and fans are consumers, we risk never being able to quit our day jobs. Ideally, we would all be discovered overnight and get our own “Behind the Music” special simply for being kick-ass artists. But for many indie bands, promotion is like a second job. These days, moving units means getting to know your fans as well as you would like them to know and love your music.

    Mashable recently posted a piece with a few tips on building connections with your consumers. How can you apply  these to your band and the business of promoting your music?

    Check out the entire article HERE.

    “Nine Laws of Consumer Affinity”

    1. Identify where connected consumer attention is focused.

    2. Define a higher purpose — genuine intentions that will attract connected consumers and give them something to align with.

    3. Establish an identity and a presence worthy of affiliation. Give people something to believe in — something exciting to be a part of.

    4. Design your engagement strategies to be beneficial and shareable — this is, after all, about shared experiences.

    5. Localize the value, content, storefront and engagement program to match the culture and activity within each direct-to-consumer (D2C) community.

    6. This isn’t a power play; stay consistent and dedicated through meaningful interaction.

    7. Remain true to the original mission and intention. Do not be swayed by short-term temptations.

    8. Recognize and reward community participants — reciprocity is a strong pillar of community relationships.

    9. The adaptive business will listen, learn and change based on the needs of the connected consumer. That way, a brand will consistently stay relevant and valuable.

     

     

  • headlinerfm 12:27 pm on November 15, 2011 Permalink
    Tags: Bill Cromie, , fm, , Lists, , , Rank, , Start Ups, Tech,   

    Billboard Magazine’s 10 Top Music Start Ups, 2011– #4: Headliner.fm 

    The cover story for this week’s Billboard Magazine is The 10 Top Music Startups of 2011, and Headliner.fm is very happy to be ranked #4 on the list by the industry bible’s editors.

    In the write up, Anthony Bruno and Glenn Peoples cite how Headliner.fm was able to identify and solve a challenge facing many independent musicians: marketing. Speaking with Mike More, they highlight Headliner’s ability to apply the new social web to the old opening act model using its unique recommendation platform. It also points to Headliner’s member base tripling in growth as proof of how Headliner successfully uses the social web’s open graph to help artists of all kinds reach new audiences with targeted, organic messages.

    But, don’t take it from us. Click the article to enlarge it and read for yourself. There are a lot of exciting developments in the works at Headliner. Although we came in at #4 this time, you better believe we’ve got our eyes on the #1 spot. Thanks again to every Headliner.fm member and all the connected fans that have supported the product and make our collective success possible.

     

    • DSLR-A850 2:54 pm on November 16, 2011 Permalink | Reply

      Questo è stato alcune cose interessanti. Grazie per la pubblicazione di esso.

  • headlinerfm 5:17 pm on November 8, 2011 Permalink
    Tags: Hits, Industry, , , Production   

    The Cost of Making a Hit Song? $1,078,000 

    Earlier this year, NPR calculated the cost of making a hit record. They did this by polling a group industry executives using Rihanna’s “Man Down” as an example. The results were staggering – from the perspective of most indie musicians, anyway.

    Interestingly, a majority of the cost went to “roll out” (marketing) expenses, suggesting that (as Digital Music News postulates) “getting mainstream radio rotation is virtually impossible these days without major label backing.” All of which makes Headliner seem like a pretty good deal, if we do say so ourselves.

     

  • headlinerfm 3:40 pm on November 8, 2011 Permalink
    Tags: , , , Withdraw a Promotion   

    How To: Withdraw A Promotion 

    We try to make the process of creating a promotion as easy as possible. But we know that sometimes mistakes happen. Maybe you spelled your band name wrong; maybe you forgot to include a link, or included a bad link; maybe you just had a new, better idea. For whatever you find yourself not happy with the promotion you have started. What are your options? Let it run as is and keep spending your Band Bucks are the promotion is accepted and posted? Or stop it and start over? At the moment, the best option for users that are not happy with the promotion they’ve created is to WITHDRAW THIS PROMOTION.

    Withdrawing a promotion is easy and it will stop the process of submitting your request for approval, saving you the expense of misspent Band Bucks or sparing you the potential embarrassment of making the wrong impression on a new audience. The steps below show you how.

    1. Go to the My Promotions tab.
    2. Find the Promotion in question.
    3. Look for the promo information under the message – Fan Reach, Recommendations, Band Bucks Used. This data will appear in the lower left corner of each Promotion.
    4. Look for a link labeled: WITHDRAW THIS PROMOTION and click on it.
    5. The promotion is now stopped and you will see a status update in red: WITHDRAWN.

    Once your promotion is stopped, Headliner will no longer submit your request to the community. However, any requests that were accepted will be tagged with a posting date and will be shared as originally requested. If you’re a regular member, you can now create a new promotion, being careful to include all the correct information.

    As always, if you have any questions, let us know and we’ll be happy to help you.

     

     

  • headlinerfm 2:29 pm on November 8, 2011 Permalink
    Tags: Bands, Direct Connect, Google+, , , Pages, Search, SEO,   

    Google+ Pages and Bands = Search Results, Direct Connect 

    Billboard posted an article today on how bands can use Google + Pages to improve their presence on the social web and in search results. If you’re already on Facebook, Twitter, Myspace and other networks, you may wonder how and why a Google + Page might help your band. Glenn Peoples makes a couple of good points. Not only are you likely to get better search results, but G+ is offering a feature called Direct Connect that will take users searching for a band directly to their page, making the process of finding and connecting with artists easy.

    Via Billboard.biz:

    “Google+ Pages has two things that its peers can’t match: Google’s dominance in search and a new feature called Direct Connect. Google says it will include Google+ pages in search results. That’s hardly a surprise, but what remains to be seen is how prominent Google+ pages will be in search results. 

    Direct Connect will allow Google search users to immediately find a Google+ page by typing “+” followed by the page of interest. For example, typing “+ Pepsi” will take the searcher directly to Pepsi’s Google+ page without listing the search results. As a result, the consumer follows a shorter path to the brand or business’s page.”

    There’s more at Billboard.biz and the Google blog.

    Check the video below for an overview of Direct Connect.

    Check out how to set up a Google + Page if you don’t already have one here. 

     

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