Updates from August, 2010 Toggle Comment Threads | Keyboard Shortcuts

  • Nick 4:01 pm on August 31, 2010 Permalink  

    How to Create Promotions on Headliner.fm Even Faster 

    Here at Headliner we have been hard at work on new features that make creating promotions easier. A few weeks ago we introduced the Express Promotion to streamline the process of promotion creation. Since then we have developed a new feature, “Select All” button, that should further simplify that process. The “Select All” button allows you to select every artist on a page in the Artist Discovery screen on Headliner. It is a very simple and intuitive feature, but if you create a lot of promotions it can save you a lot of time. Below is a screenshot with the “Select All” button highlighted in red.

     

    The Select All Button

     

  • Nick 1:41 pm on August 31, 2010 Permalink  

    Myspace Adds Facebook Connect 

    Making Facebook easier to use isn’t one of Myspace’s priorities. Just a few years ago Myspace and Facebook were direct competitors, engaged in a battle for the top spot of social networkdom. Yesterday, the two giants called an uneasy truce when Myspace launched Facebook syncing, a new feature that allows users to post their Myspace status updates to Facebook (although not vice versa.)  Check out more info here..

     

  • Nick 5:05 pm on August 30, 2010 Permalink  

    Travie McCoy x Headliner.fm Case Study 

    Travie McCoy has had a big year. Travie released his solo debut, Lazurus, and his single ‘Billionaire’ was a top 10 hit. We had the opportunity to work with Travie, promoting ‘Billionaire’ to music fans via our site. Here are some of the results from our campaign:

    • Travie reached over 5 million new fans.
    • Travie connected with over 9,000 artists to help promote “Billionaire” through recommendations.
    • 8,197 clicks of the “Billionaire” video on Youtube.
    • 2,454 visits to Travie’s official website
    • 6,420 clicks of a free download link for “Billionaire”
    • 22,000+ overall clicks.

    Here’s what Fueled by Ramen’ senior director of new media Adam Samiljan  had to say about the campaign:   

    “Headliner made it incredibly quick and easy for us to help Travie McCoy’s ‘Billionaire’ single reach over 5 million new fans. We got amazing results from the campaign…hits on the music video, music downloads and new followers on Twitter. Thank you!”



     

  • Nick 2:50 pm on August 27, 2010 Permalink  

    Does Headliner.fm Work? Yes! 

    Nick Carter has been using Headliner for a couple of months now. Nick had one simple goal when we first started: Gain more Twitter followers, or as he told us “Dude I want to get to 100,000 Twitter followers. Can you help?”

    We wanted to share the results of Nick’s campaign. Which we think are pretty awesome.

    • Nick ran 17 promotions on Headliner.
    • Nick reached 3,785,062 new fans on Twitter, Facebook and MySpace.
    • His new fans visited Nickcarter.net 19,508 times through links via Headliner.fm
    • Nick connected with 5,463 artists to promote his music.
    • Nick got over 20,000 new Twitter followers and reached his goal of breaking 100,000.
    • Nick had his promotion message retweeted 100′s of times reaching 100s of 1000s of additional fans.

    To show some love we sent Nick this T-Shirt and asked him to send us back a pic with him wearing it
    Check out the pic here:

     

  • Nick 2:17 pm on August 27, 2010 Permalink  

    5 Social Media Trends Artists Need to Understand 

    Social media is an important part of getting your band noticed and understanding social media is a must for aspiring artists. Hypebot has an article today, written by Johnathan Ostrow, about 5 social media trends artists need to understand. What are these important trends that neccistate awareness?

    1. Fan Funding Campaigns: Taking advantage of sites like Kickstarter to fund project with grass roots campaigns.
    2. Metrics: Using available tools, such as Artist Data or Headliner.fm, to track the results of your online promotions so that you can make informed decisions.
    3. Social Currency: Trading free music for fan engagement.
    4. Geolocation Marketing: Targeting fans by region to make sure your music gets to the right people.
    5. Streaming Video: Taking advantage of video streaming sites to promote your music.

    You can check out the full article here.

     

  • Nick 3:55 pm on August 25, 2010 Permalink  

    Myspace Music Changes Layout 

    The New Myspace Lay Out with Status Highlighted

    Myspace Music rolled out a new design today that makes the site cleaner, easier to navigate and more aesthetically pleasing. The new design also makes status updates more prominent, which means it will be easier to communicate with your fans on site. Status updates are an extremely effective way for bands to communicate with fans online and this new change makes status updates on Myspace a much more powerful tool. So far, Myspace reports that more than 4 million users have made the switch. I would strongly suggest that all Headliner/Myspace users make the switch. More info here.

     

    • Looking4Purpose 11:15 am on August 30, 2010 Permalink | Reply

      sorry but i went to the link and I don’t see the changes….can you direct me….seriously

  • Nick 1:45 pm on August 24, 2010 Permalink  

    Using the New Headliner 

    As you may have noticed, Headliner’s layout has changed. Several features have been moved, and several new features have been added. We made the changes to improve the user experience on Headliner, but we understand that it might be confusing the first time you use it.

    Here’s a run down of all the changes:

    New Features:

    More Targeted Promotions:     We listened to our users and changed our system to make it easier for bands/artists to connect with like-minded musicians. We changed our system by limiting promotion requests to artists within your genre. Now, you will only receive promotion requests from artists whose music is in the same genre as your own.

    Headliner's New Metrics: Rank, Total New Reach and Connections

    Headliner now displays three new metrics: Rank, Total Fan Reach, and Connections.

    Rank: Your Rank is your standing on Headliner compared to other users. Rank is determined by success on Headliner.fm with factors including: activity on Headliner, fans reached and connections made. The most successful band/artist will be ranked number 1. Reaching new fans on Headliner will improve your rank.

    Total Fan Reach: Total Fan Reach is the combined reach of every promotion you have created on Headliner. Total Fan Reach represents the number of music fans you have reached through Headliner.

    Connections: Connections measures your interactions with other bands on Headliner. Every time you accept a promotion or another band accepts your promotion that is a connection made.

    Moved Features:

    The Account Settings Button has been moved from the main navigation bar to the top navigation bar.

    The Social Network Breakdowns have been moved. The breakdowns of your fan base by Twitter, Facebook and Myspace, and the graph of your social networks over time are now located in the Social Networks Tab.

    We believe these new features will greatly improve your experience on our site. If you have any questions or suggestions feel free to contact me at Nick@headliner.fm

     

  • Nick 4:28 pm on August 23, 2010 Permalink  

    Use Headliner.fm and Win an Indie Bible 

    The Indie Bible is a yearly publication that is jam packed with useful information, and contacts, for independent musicians. Want to know how to contact the right college radio stations to get your music played? Want to find MP3 blogs that would be interested in reviewing your songs? The Indie Bible has it all. This week we will be setting up a promotion via Headliner, that users can accept to become eligible to win the Indie Bible. Stay tuned and make sure to check your promotion requests!

     

  • Nick 4:13 pm on August 23, 2010 Permalink  

    Mike Falzone is the Winner of the Travie McCoy x Headliner.fm Contest 

    Congratulations to Mike Falzone and The Peppermint Trick for winning the Travie McCoy x Headliner.fm contest! As the grand prize winner Mike will have his promotion message sent out by Travie McCoy to Travie’s entire social media fan base of over 1,000,000 people! Mike has a funky style that is definitely worth a listen. You can check out the band’s Myspace here.

     

  • Nick 4:25 pm on August 20, 2010 Permalink  

    Go Pro with Headliner.fm 

     

    Subscribe and Go Pro
    ==========

    Join Diddy, Travie McCoy, 3OH3, The Hives, AKON and 100s of other Pros on Headliner
    * No Promotion Fees
    * 20,000 Additional Band Bucks per Month
    * Geo-Targeting: Select Fans by Region
    * Pro Analytics: Measure your Success
    * Ability to rerun successful promotions with a single button

    Go Pro Now!

     

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