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• headlinerfm 6:24 pm on January 23, 2012 Permalink | Reply
  Tags: Data, Data Scientist, headliner.fm ( 20 ), Hiring, Jobs, Opportunities   

  Headliner.fm is Hiring: Data Scientist 

  One of the top music startups is looking for you!

  Ranked #4 in Billboard’s 10 Top Music Startups of 2011, Headliner.fm is a breakthrough application that disrupts the rules of sharing on Facebook, Twitter, and other social platforms. We have over 100,000 users, reaching over 300 million fans. Every day, we reach over 15 million people. In a little over 1 year, we have become the number one in-stream sharing platform on the social web. We’ve got huge scale potential and serious traction and are looking for a Data Scientist to help us leverage all the behavior data from our active community.

  Ideal Candidate:

  The ideal candidate will posses a combination of skills including statistics, mathematics, computer science, business analysis, and product development as well as expertise with recommendation engines and social web applications. An innate obsession with data based experiments, including A/B tests is a plus. The ultimate goal is interpreting the data to a useful end.

  You should be comfortable working in a team environment, as well as by yourself. We are looking for someone who can manage their own workflow, write specifications, discuss business strategy, and set project goals. Enthusiasm for collaborative development is a must.

  Responsibilities:

  -       Define, design, and build projects that leverage our data

  -       Develop algorithms that can scale to very large data sets

  -       Design and develop a content classification system

  -       Determine and implement mechanisms to improve our data quality

  -       Design and test calculation logic and visualization methods for key metrics

  -       
Design and testing predictive and other statistical models

  Skills and Requirements:

  -       A passion for data and analytics

  -       Experience with large dataset analysis

  -       Experience with MySQL

  Knowledge or Experience of the following is a Plus:

  -       ‘NoSQL’ architectures and tools

  -       Machine Learning

  -       Recommendation Engines

  -       Text Analytics

  -       Social Network Analytics

  Culture is crucial to our organization. We believe in science, evidence, testing and each other. If you’re interested in working in an extremely low-bureaucracy but high-impact environment, this is the place for you!

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• headlinerfm 3:21 pm on January 6, 2012 Permalink
  Tags: CNNMoney, Digital Music, headliner.fm ( 20 ), Interview ( 4 ), Mike More ( 7 ), Milestones ( 4 ), Press, Sales, Social Marketing ( 7 )   

  Headliner CEO Mike More Weighs in On Digital Music Sales Milestone on CNNMoney. 

  It’s been over a decade since Napster first turned the music industry upside down. CNN recently published an article on the digital sales topping physical sales for the first time since the format shook things up.

  As Laurie Segall writes on CNNMoney, “According to a Nielsen and Billboard report, digital music purchases accounted for 50.3% of music sales in 2011. Digital sales were up 8.4% from the previous year, while physical album sales declined 5%.”

  The article also includes some insight from Headliner CEO Mike More. Check his quote below and click over to the article for the rest of the story.

  Digital music sales top physical sales

  

  Mike More, CEO of Headliner.fm, says the future may not be digital sales. More cites Spotify’s model as the music consumption of the future, where he says more consumers will pay for access to music streaming services rather than purchasing songs.

  “I think you have a whole generation who doesn’t care if they own anything,” he says. “Accessibility has become paramount. This is what consumers want — they want it everywhere and on all their devices.”

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• headlinerfm 6:34 pm on January 3, 2012 Permalink
  Tags: Artist of the Day ( 4 ), Band of the Day ( 5 ), Headliner of the Day ( 4 ), The A-Team   

  Headliner of the Day: The A-Team 

  The guys in the A-Team aren’t old enough to drink at a bar, but they’re fast-becoming familiar with backstage and VIP rooms. Check out their bio, links and grab a free download of their mixtape.

  Brand new mixtape “In Due Time” by young hip hop group @theateammusic! Download it now FREE! http://bit.ly/vIyLKW

  

  

  
  

  Kevin Lazaroff (producer/engineer), Jon Packles (producer/engineer), Eric Alvarado (rapper), and Travis Dickerson (rapper)

  It all started in 12th grade English class when Kevin and Travis met up and discovered a shared passion for music. After recording a demo together, they showed it to Jon and Eric (who had been working on some demos of their own). From there White Lighters was crafted over the course of 3 hardworking weeks in Kevin’s basement recording studio on a $0 budget. The A-Team’s debut mixtape, White Lighters was filled with fun lyrics about life aspirations, and the joy of growing up. Since then, with college approaching they have released a music video for “The A-Team” and played with artists such as OCD: Moosh & Twist and Julius Myth – and this is just the beginning of a new hip-hop scene… one with a soon-to-be ubiquitous question: “Are you fuckin’ with The A-Team?!” Check them out!

  http://www.twitter.com/theateammusic

  http://theateammusic.tumblr.com/

  http://www.soundcloud.com/the-a-team-music

  http://www.datpiff.com/profile/TheATeamMusic

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• headlinerfm 3:21 pm on December 30, 2011 Permalink
  Tags: Chart, Infograph, Milestones ( 4 ), Social Currency, top 10 ( 5 ), Year End   

  Headliner Year-End Infograph: The Power of Many 

  As we close out 2011, we took a look back at Headliner’s growth.

  As expected, the top 10 list of artists with the most reach included some famous names like Pitbull and Diddy, but it also included many independent artists. In fact, the top two slots went to Steve Ryan and Incolide, proving that you don’t need a lot of money to share your music online.

  It wouldn’t hurt, but in the meantime, why not fund your online promotion using your social currency? The more your fans like, share, retweet, and comment on your posts online, the better your social currency. Deep reach and high engagement are key to building a supportive community of fans that will act as ambassadors for your music.

  Check out our infograph below summarizing how Headliner helps artist like Steve Ryan and Incolide make the most of their social currency to promote their music online.

  As the song goes, “You don’t have to be a star, baby, to be in our show.”

  

   

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• headlinerfm 5:12 pm on December 29, 2011 Permalink
  Tags: Artist of the Day ( 4 ), Band of the Day ( 5 ), Headliner of the Day ( 4 ), Miu Haiti   

  Headliner of the Day: Miu Haiti 

  Our Headliner of the Day is Miu Haiti, a young singer songwriter who’s making waves with her catchy, Caribbean-infused  R&B and Hip Hop. Check out her links for more info and to enjoy her music.

  

  About Miu Haiti

  Born on February 7th of 1988, She is the daughter of a saxophonist and a milliner. She came to life with deep artistic senses. She had great 1st singing experienced by achieving the semi finals of a contest on 2006 with her first composition on a Dancehall rhythm. a experience she never had before. The title song is HOT BOY and introduced her to singing with instrumental. It was a remarkable beginning for her since she never got into a studio before.

  Links

  http://www.miuhaiti.com/fr_home.cfm

  http://www.soundclick.com/bands/default.cfm?bandID=772475

  https://twitter.com/#!/miuhaiti

  https://www.facebook.com/miuhaiti

  http://tweetmysong.com/members/miuhaiti.htm

   

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• headlinerfm 5:10 pm on December 22, 2011 Permalink
  Tags: Band of the Month ( 10 ), Contests ( 4 ), Facebook ( 14 ), Marketing ( 19 ), Promotions ( 4 ), Social Media ( 15 )   

  Five Runners Up for Headliner’s Band of the Month 

  For every contest winner in life, there are also runners up, folks who came close but were edged out for some reason or other.

  At Headliner, we want to help all of our users get heard. So, we’ve decided to start showing some love to all the artists who came close to winning the Band of the Month contest. Below are 5 runners up for the Good Charlotte Band of the Month contest that was won by Aim for the Weekend.

  All the runners up below will be receiving 100,000 free band bucks to help them get their music out there. Congratulations again to everyone who not only won and entered this contest, but has the heart and soul to make music every day.

  

  Monks of Mellonwah
  http://www.monksofmellonwah.com

  The Monks of Mellonwah are a four piece alternative funk/rock band from Sydney, Australia. Their unique sound blends elements of classic influences Hendrix, Zeppelin and Pink Floyd, along with the more modern sounds of The Raconteurs, Red Hot Chili Peppers and Muse. The Monks have recently filmed their first music video for “Swamp Groove” out of their first EP, Stars are Out.

  (More …)

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• headlinerfm 2:42 pm on December 19, 2011 Permalink
  Tags: Artist of the Day ( 4 ), Band of the Day ( 5 ), Headliner of the Day ( 4 ), Ray Molina   

  Headliner of the Day: Ray Molina 

  Some musicians have always known what they wanted to do and dreamt of it as far back as they can remember dreaming. Others find their way to it by sometimes unexpected paths. However you come to your musical awakening, chances are once you’re there, you can’t imagine being anywhere else. Today’s Headliner of the day is Southern California native, Ray Molina.

  

   

  “During the past 5 years though I have lived in Helsinki, Finland, London, England and of course within SoCal. My career (sport scientist) took me to those places, but I have DJed for 14 years, and whilst in those places was fortunate to feel the culture of electronic dance music, especially the European side.

  It was not till last year whilst living in London to get my Masters degree that I serendipitously polished my DJ skills and started getting my feet wet with production. This happened because the topic of my dissertation involved helping an established producer/DJ and A&R man improve his performance (thats a whole ‘nother story!). My research for my Masters degree helped polish my own personal DJ skills by being around the culture; upon my completion of my dissertation I began a blog and making mixes under the series, “Pirate Satellite”.

  In March I will return to London, and I am in the works of confirming a VERY big date.”

  Check out Ray’s beats at his links below, and keep an eye out for promotion requests from him. As he has already proven, Ray is a go-getter, and will go wherever he needs to in order to make his dreams a reality.

  Ray Molina:

  Blogspot

  SoundCloud

  MixCloud

  Facebook

  Twitter

   

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• headlinerfm 3:56 pm on December 13, 2011 Permalink
  Tags: Engagement ( 4 ), Facebook ( 14 ), How-TO ( 5 ), Marketing ( 19 ), Social Media ( 15 ), Tips ( 15 ), Trends   

  Trends: How the Top 250 Musicians on Facebook Work It 

  RootMusic analyzed how the top 250 musicians on Facebook work the platform and posted the results with the chart below.

  Some key findings you should try to apply to your own band’s use of social media:

  • 7 out of 10 of the most popular pages on FB were musician pages
  • On average, the top 250 artists post 1.6 times a day
  • Fans engage with the Facebook wall more than the Band Page (35% vs 31%)
  • The top 3 genres were Pop (29%), Rock (28%) and Hip Hop (12%)

  The key take-aways as always are: music is one of the most popular types on content on the social web and artists that engage their fan base consistently are the most successful. Headliner can help you amplify your message by introducing you to audiences that already like music like yours through compatible musicians. Where you take that introduction is entirely up to you, but hopefully this data will inspire you to engage them directly and frequently.

  

  More info here.

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  Lorene is discussing. Toggle Comments

   

  • Lorene 11:18 pm on December 15, 2011 Permalink | Reply

    Too many compliments too little space, thanks!

• headlinerfm 5:51 pm on December 12, 2011 Permalink  

  Wouldn’t It Be Nice: Listening to the Beach Boys & Teaching Labels to Let Go 

   Fast Company posted an interesting article on why labels should learn to get let go of the old industry models and embrace how fans discover music and develop loyalties to artists today. The insight was inspired by an online listening session of the recently remastered and re-released Beach Boys classic album, Smile. As it turns out, while the technology has changed, word of mouth is still the best promotion an artist could ask for and sometimes silence sells better than noise. Excerpts below, full article at Fast Company.

  

  To Reach Fans Through Social Music Sites, Labels Need To Learn To Let Go

  “With the consumer, it’s all about sharing, and living life on your terms, not by an industry’s dictate.

  As the last chorus faded, the conversation began, and I was reminded once again of the power of music and its effects on the human condition, especially when mixed with the powerful experience of sharing it with others who share the same passion… 

  Now, that’s when the magic happens…”

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• headlinerfm 4:41 pm on December 12, 2011 Permalink
  Tags: Academy Awards, Branding, case study ( 2 ), Impact, Influencers, Oscars, Sharing ( 2 ), Social Media ( 15 ), Yahoo   

  Yahoo & The Academy Awards: The Impact of Social Features & Influencers 

  Yahoo’s advertising team recently shared some interesting findings from a case study on the impact of social features using the Academy Awards as an example. They came up with some interesting results on how social sharing can boost a brand’s profile and engagement. More info below via Yahoo.

  The Impact of Social Features

  Today, social is about more than just posting personal updates. Consumers use social networks to broadcast everything from what brands they like, to what TV shows they are watching and how they just voted for their favorite stars online. This opens up a world of opportunities for brands, but what does this engagement mean for brand advertisers?

  To help answer this question, Yahoo! measured the brand impact for a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars. We spoke to 1,505 online entertainment fans and measured the increase in ad effectiveness between two sponsored Academy Awards pages: one with social features (test site) and one without (control site). The social feature within the test site was a sponsored Oscar winners voting module with a Facebook sharing feature. Both sites integrated a 300×250 and a 235×60 banner ad for an auto brand.

  Did influencers respond to ads with social features?

  • Brand metrics especially increased among influencers.

  – 15% increase in influencers’ total unaided ad awareness

  – 100% increase in influencers who stated that the auto brand “cares about its customers”

  – 45% increase in influencers who stated that the auto brand was “fun”

  

   

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