So you want loyal customers but you don’t have time to become a social marketing expert. You are, after all, a creator. Here is a quick overview of three basic tips to help guide your efforts. Click through to TechCrunch to read in more detail.
1. Labour = Love
Human beings tend to love things created by them either partially or fully. Ask them to collaborate with you!
“The more effort we put into something, the more likely we are to value it.”
2. Consistency counts
The basic idea is to start with a small ask, once people say yes, they are more likely to say yes again.
“We are more likely to be consistent with our past behaviours.”
3. We avoid cognitive dissonance
We don’t want to miss out on things others like, so we learn to like things we didn’t think we could.
“We change our preferences to avoid cognitive dissonance.”