Three Tips For Creating Loyal Consumers

Vector Female Fashion Shoppers Mania 101

So you want loyal customers but you don’t have time to become a social marketing expert. You are, after all, a creator. Here is a quick overview of three basic tips to help guide your efforts. Click through to TechCrunch to read in more detail.

1. Labour = Love

Human beings tend to love things created by them either partially or fully. Ask them to collaborate with you!

“The more effort we put into something, the more likely we are to value it.”

2. Consistency counts

The basic idea is to start with a small ask, once people say yes, they are more likely to say yes again.

“We are more likely to be consistent with our past behaviours.”

3. We avoid cognitive dissonance

We don’t want to miss out on things others like, so we learn to like things we didn’t think we could.

“We change our preferences to avoid cognitive dissonance.”

Source: http://techcrunch.com/2015/01/19/the-hidden-psychology-of-why-customers-come-back/ by Nir Eyal

 

Come and Get It: Real-time Posting & 10 Shares Per Day Upgrade!

Great news:

Real-time posting is live – plus, you can now share up to 10 posts per day!

Real Time JPG1

What does this mean?
If you’re boosting, you will see your posts on other members’ Facebook, Twitter, and Tumblr pages as soon as they agree to share it. If you’re sharing, you will be able to share up to 10 posts per day, instantly.

Why the change?
We used to schedule 3 posts per day per member. This limited options for members who share real-time content, as well as for members who want to share more than 3 times per day.

How Will This Improve CoPromote?
Fresher content, more of it, and immediate posting mean that you can scale your social reach even faster.

To see the difference, log in and boost a post now.

Metrics Matters: Reach and Engagement Matter Most

Measure what is measurable, and make measurable what is not so.

Galileo Galilei

You’ve created some content. You’ve shared it on the social web. How do you know it’s working? How can you tell what to optimize? Metrics!

Metrics measure how people are interacting with your posts. Depending on your strategy, you may need metrics that show sales, brand recognition, or audience growth. Before you start your next social marketing campaign, be sure to identify your goals, and also the tools and metrics by which you will measure success.

Here are “5 Metrics every marketer should be watching” via the  good folks at The Next Web. At the top of the list? Reach and Engagement, the very reason we built CoPromote for content creators.

Each social platform has its own specific metrics e.g. Facebook Insights, YouTube or Twitter analytics – but regardless of the nuances of way its presented, the most important aspects to look at are reach and engagement.

On CoPromote, Reach is how many people are connected to members that share your posts. Engagements are shares, likes, favorites, retweets, clicks. On average, CoPromote members sharing each other’s content can improve their reach and engagement metrics by up to 5-10X.

Screen Shot 2014-12-30 at 2.00.58 PM

Click through for more metrics that all content creators, not just marketers, should be watching. Join or login to boost a post and see for yourself.

 

Mobile Metrics: Twitter Alone vs Twitter + CoPromote

We can tell you how cross-promotion is the best way to reach new followers. We can talk about “the power of many” until the internet actually breaks. Or, we can let the data speak for itself.

Today, Twitter announced an update that lets you track engagements on their iOS app. The data’s message couldn’t be clearer: Dedicated sharing scales reach!

Now, when you boost a Tweet through CoPromote, you can easily compare the improvement between Tweeting on your own versus boosting through CoPromote’s community of content creators dedicated to sharing.

Don’t take our word for it. Boost a tweet and see for yourself.

Thanks, Twitter!

On the left, CoPromote metrics; on the right, Twitter metrics.

Screen Shot 2014-12-23 at 5.06.03 PM

Tip: How To Edit Facebook Images & Copy in Your Boosts

CoPromote imports your posts from your social networks “as is”.

Not happy with how the text or photos looks? Here’s how to edit your copy or change the image in your post on CoPromote.

Click the arrows on the image to choose an image:

Screen Shot 2014-12-22 at 2.32.58 PM

Click the “X” to remove the image:

Screen Shot 2014-12-22 at 3.45.47 PM

Click on the headline or subhead to jump in the box and edit the copy:

Screen Shot 2014-12-22 at 3.19.51 PM